Mustard Tree Food Drive

You don’t need us to tell you that Christmas is a time for giving. If we ever happen to forget there will always be an emotive John Lewis ad to remind us. But the festive period is not only about giving presents to those you know; it’s also a time to think of those who [read more]


MMU Agency Life – My First Month With FireCask

I am a second year student at Manchester Metropolitan University studying Advertising and Brand Management. As part of my second year I study a unit called ‘Agency Life’, this is to give us real life experience in a working environment. There are two options; either get an internship at a company and attend one day [read more]


The Times They Are a Changing….

Today isn’t just an important day just because it’s Anna’s birthday. Today’s important because it’s the beginning of a change we’ve both been working on over the past couple of months. This change is what you see right now – a new company called FireCask. The Why The reason the UK office is re-branding is [read more]


Charity Art Auction for @thefactoryyz on Thursday

The Factory Youth Zone (FYZ) set 100 businesses in Manchester a challenge to raise a minimum of £1,000 each. I decided to do something a little bit different from a lot of the companies involved and I will be hosting an art auction on October 3rd. Purchase a Ticket! Missing #BreakingBad? Buy @SarahLynnMayhew's Heisenberg at [read more]


#BrightonSEO September 2013 talks in Bulletpoints

On Friday 13th September both myself and Rhys Wynne attended BrightonSEO. This post is coverage of the talks we both attended on the day. International Link Curation – Speaker – Kevin Gibbons This was an interesting talk, Kevin Gibbons from Blueglass UK – he gave real examples of a client whereby they planned and executed [read more]


6 things SEOs really should know about PR (but probably don’t)

Post Penguin, SEOs are keen to learn the dark arts of PR. While public relations professionals show little interest in how their work influences search, online marketers have slowly but surely been learning basic PR skills. And they are doing quite a good job, I might add. Blogger outreach, press releases and infographics are all [read more]


Slides from #BrightonSEO April 2013 – Social Structured Data

Here are the slides to my talk at BrightonSEO on 12th April 2013. Please find the transcript below the slides. The Video The Slides The Transcript Today I’m going to talk to you about structure data, specifically for Facebook, Google+ and Twitter. But first I want to tell you why you should be doing it. [read more]


Building online assets that Google can’t take away

This post has been written by Paddy Moogan, an SEO Consultant at Distilled and author of The Link Building Book. It isn’t a great idea to rely on another company for your own business to survive, you’re taking a bit of a gamble and if the other company messes up somehow, you’re in trouble. The [read more]


Twitter API v1.1 replaces v1 from 11th June 2013

In August 2012, Twitter announced that they were releasing v1.1 of the Twitter API. On 11th June 2013 v1 of the API was completely shut down. Within this deprecation, the RSS feed features also become unavailable – which is has huge implications for webmasters globally. Go PRO! Twitter Feed PRO uses API v1.1 to output [read more]


Why being yourself is the key to writing great content

With the increase in blogging over the last 5 years, we have developed a new way of considering and thinking about writing content. It is no longer just about the traditional English that we were taught in school, it has evolved to open up a new world of freedom of speech, thought and ultimately fun! [read more]