Orbitz

Brief

The Chicago based world-travel website is an expert fare aggregator working on cheap flights, rental cars and hotel deals for people in the US and beyond. With over 60 million unique visitors per month, this was a website with a lot of exposure, and we revelled in the challenge of working for such an established brand.

Our experienced team at FireCask was tasked with redesigning the Orbitz blog as well as their other brands’ blogs. Here, we will breakdown the services we provided and the results that were achieved from them.

Services Provided

With our expertise in CMS migration, we had the initial objective of ensuring that all Orbitz blogs were powered by one CMS and that they all provided some sort of standardisation. This would allow the Orbitz team to control their posts centrally and much more easily.

We use WordPress for business to create our website solutions, along with almost 43% of the web’s open-source CMS.

We then built a theme that could be designed and then scaled for all their brands without sacrificing that performance or flexibility. Furthermore, we had to ensure that the new design was compatible with mobile and tablet devices while also taking advantage of social media integration and various custom templates.

Results

We designed and developed a theme for the official Orbitz website and rolled out themes across five other Orbitz brands in six weeks. During this time, we also successfully migrated the Orbitz for Business website from flat HTML into a responsive WordPress site.

This allowed their website to be more streamlined and responsive, giving users a more enjoyable and user-friendly experience. To see more of our WordPress development work, check out our other case studies.