Archive for the ‘Content Marketing’ Category

The FireCask 2015 Digital Marketing Review


As 2015 starts to draw to a close we are once again reaching that time of year when we can look back and assess exactly what has happened in the past twelve months, and start to speculate about what next year might bring. In a year full of unforeseen political shocks, a selection of scandals, [read more]

Introduction to Content Marketing Event

Following the success of our Introduction to Content Marketing business breakfast in September, we’re hosting a half day seminar to expand on the themes we discussed during the session. We want to help you get creative and think about your content marketing strategy for 2016. At the close of event, we’ll be putting on drinks [read more]

The Five E’s of Content Marketing

The content marketing sector is changing all the time which makes achieving your objectives difficult. However, the Five E’s can help you to ensure that your campaigns are structured, creative and effective.

Content Marketing: Think Outside the Box

Delicious data Many content marketers are still in the habit of regurgitating existing content. If you search for the subject of any noteworthy news article, you will find a succession of articles featuring the same topic but with slight variations of copy. These types of articles are unnecessary and don’t add any value to a [read more]

Why being yourself is the key to writing great content

With the increase in blogging over the last 5 years, we have developed a new way of considering and thinking about writing content. It is no longer just about the traditional English that we were taught in school, it has evolved to open up a new world of freedom of speech, thought and ultimately fun! [read more]

Notes from 3 Speakers at #ContentMarketingShow

Yesterday I attended the first Content Marketing Show brought to us by Kelvin Newman who also hosts the extremely popular and ever growing BrightonSEO. Instead of giving brief notes on each presentation I decided to give more detailed notes on the three that stood out the most to me. The presentation I especially enjoyed was [read more]