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Category: Content Marketing

The FireCask 2015 Digital Marketing Review

As 2015 starts to draw to a close we are once again reaching that time of year when we can look back and assess exactly what has happened in the past twelve months, and start to speculate about what next…

18 Jan 2017 | Posted by Zara Bennett

Introduction to Content Marketing Event

Following the success of our Introduction to Content Marketing business breakfast in September, we’re hosting a half day seminar to expand on the themes we discussed during the session. We want to help you get creative and think about your content marketing strategy for 2016. At the close of event, we’ll be putting on drinks to give you the chance to mingle and network with other attendees so keep your evening free! The topics that will be covered include: What is Content Marketing? The different types of content that can be used, tips and hints to follow and how to…

18 Jan 2017 | Posted by Anna Moss

The Five E’s of Content Marketing

When Matt Cutts made his infamous guest posting is dead quote, many experienced content marketers were forced…

18 Jan 2017 | Posted by Chris White

Content Marketing: Think Outside the Box

Delicious data Many content marketers are still in the habit of regurgitating…

18 Jan 2017 | Posted by Alex Moss

Why being yourself is the key to writing great content

With the increase in blogging over the last 5 years, we have developed a new way of considering and thinking about writing content. It is no longer just about the traditional English that we were taught in school, it has evolved to open up a new world of freedom of speech, thought and ultimately fun! There are little rules and sometimes there are no conclusions; all there is, is freedom and I wouldn't want it any other way. However, there are still tried and tested writing tricks and grammatical techniques that we can use to take our writing from the…

18 Jan 2017 | Posted by Cass Brookes