Online Marketing

We offer numerous Online Marketing services here at FireCask. Whether you want to improve your rankings, turn website visitors into customers or make your social media feeds better in order to attract and retain customers, then we might just be for you.

If you don’t have an in house marketing team, then not to worry. We can create new marketing strategies from scratch to ensure that your online marketing campaign gets the best possible results.

We understand that the majority of companies have an in house marketing team. Our job isn’t to do what they do, but it is to improve any online related marketing activity by making it more effective, because that is what we do best. We can also work with your in house marketing team to create a consistent campaign online and offline, giving you the best of both worlds.

Strategy & IdeationPush your Site in the Right Direction

If you are unfamiliar with some of the online marketing terms and services that we provide, then don’t worry. Before we do anything, we take a long hard look at your brand and your online presence to see what services would best suit your business and current situation. If you have a service already in mind, then we can come up with a detailed strategy and our team will create ideas to help your business take the next level.

SEOHelping your Ranks Climb to Page 1

Search Engine Optimisation (SEO) focusses on where your website ranks on Google. The majority of users who search on Google only click on the first three results, so it is important that your business is visible in searches.

We have a lot of experience in the SEO field and our SEO team sticks to all the guidelines Google sets to make sure that you and your website aren’t handed a penalty, which can have disastrous effects.

Social Media Management

Since social media started becoming used prominently in society, many business jumped on the trend (and rightly so). However, many companies don’t use it efficiently, and are simply wasting their time. We know the best methods to not only attract customers but also to retain them.

Social Media is also a great way to get your brand message across and really build relationships with your customers, which can only be a good thing, right?!

Web & Social Apps

We have developed microsites for various clients to great effect. Microsites, as the name suggests, are a small website that is usually an extension of an already built website.

One of the benefits for launching a microsite is that it allows you to create a separate landing page for a particular product or service that you want to specially promote. By creating a microsite for a service or product you can will generate interest and increase the conversion rate as the microsite is geared just for that product/service.

CRO / Conversion Rate OptimisationAll about the Bottom Line

It’s all well and good getting a lot of traffic to your website, but you need to convert that traffic into customers. We can fully audit your website to check the CRO and usability of it. Sometimes it is as easy as changing the colour scheme or adding an extra button to help that visitor along the desired process or action.

Brand ManagementReputation Is Everything.

In a world where online reputation means everything, it is important that you’re brand is represented well. Whether this means that we utilise social media to enhance your brand’s reputation, use our SEO skills to help your reputation within search rankings or by using various communication methods to help with damage limitation.

We can also work with businesses that have already had some online damages to their website, helping them gain control of the situation and gradually building the reputation back up.

Content MarketingKeep Your Audience Engaged.

Our Content & Outreach team are experts in producing interesting and engaging content, all of which helps you gain traffic to your website, build relationships with customers and help you improve your rankings in Search Engines. As well as creating written content, we can also produce infographics and videos that really bring your brand to life.

The team are experts at bringing any topic to life, no matter how niche the industry is.