What is Brand Management?
Using our online marketing expertise, we look at how your brand is portrayed online. We scour the internet to see what people are saying about your brand, and look for any trends that may need to be addressed.
We understand that it is important for a brand to have an identity. We can help you create this identity, or help you manage your current identity and brand message. We also ensure that whatever we do on behalf of your brand is in line with the brand identity and message that you want to set out. This is an important part of what we do, as it helps keeps the brand consistent and also keeps the brand message clear.
We can work with your brand from the very start when it’s still an idea, help you improve your current brand, or completely rebrand it. We can specifically help you with strategy and ideation (link to strategy page), social media management, strategic brand management and online identity design.
If you are a new business then we can help you create a logo that not only looks good but also reflects your brand perfectly.
No matter what service we are offering you, we always make sure that what we do is consistent to your brand. For example, if we are producing content for you, we will always make sure that the content produced reflects your branding.
Online Reputation Management
Unlike Brand Management, Online Reputation Management is usually about improving your online reputation after something bad has happened that may have a negative impact on your business.
There are many reasons why a company might want to protect their online reputation. Often it will involve cleaning up defamation or unfounded criticism, the most common examples of which are disgruntled customers writing bad reviews/blogs online or users leaving negative feedback on websites such as Trustpilot or other similar business forums.
How Do We Help Manage Your ORM?
As a company we will work closely with your brand and get to know the finer details and mechanics of how your business works, which will then give us the knowledge and understanding to protect your online reputation.
We follow a set of internal processes that are proven to increase brand coverage in the SERPS (Search Engine Results Pages), which will in turn push those negative results out of sight, thus ensuring the information available about your business is reliable and accurate.
We set up tracking of your brand online so that whenever your business is mentioned online we get instant notifications. We will also monitor social channels for any mentions and conversations around your business. In this way, we can pre-empt and solve potentially damaging brand reputation problems.