What exactly is “Content”?
Content can be anything from written articles and blogs on your website, to social media content and infographics. There are a number of reasons why you should be producing content for you website or business.
In many ways, content marketing is the new advertising. Traditional channels such as radio and TV are becoming less effective, so content offers a more effective, and more affordable alternative. With so much content vying for our attention online these days, we know that standing out from the crowd is difficult. That’s why we specialise in content that helps businesses achieve a positive reputation within their industry.
So how do we do it?
It’s fairly simple. Great content comes from great creative minds. We have a team of experienced content creators who can bring any topic to life, ensuring that customers engage with your website and your presence grows. We also understand that good copy can strengthen your brand. So as well as creating new content for your website, we will also perform an audit on your current website and re write any current content on your website, making sure your company sounds as good as it can.
Our content writers also have expertise in aspects of SEO. This is beneficial as content could be created that is optimised for various keywords, which will increase visibility in Search Engines. Keyword research can also be undertaken to ensure that the article, and in turn the website, is visible in search engines.
Benefits of Content
- Content is a good way to naturally showcase your products or services, whilst at the same time reaching out to new customers.
- Useful and interesting content also helps you build relationships with customers and potential customers, and also helps you become an authoritative figure in your industry.
- Good content generates relevant links pointing to your website, which has a positive effect on your Search Engine rankings.