What is SEO?
Search Engine Optimisation is all about improving your website’s ranking for various relevant searches on search engines. Can you remember the last time you ‘googled’ something and clicked through past the first page to find what you’re looking for? Probably not. Our team specialises in all things SEO, and constantly keep up to date with various algorithm changes that Google makes.
Appearing on the first page in Google, specifically the first three results, can make a huge impact on your website traffic. The impact this has is that many people will become aware of your business, and a number of visitors will convert into customers. (Link to Conversion Optimisation page)
Our team always stick to the guidelines that Google and other search engines have set, ensuring we always do everything properly and do nothing to potentially damage your website.
Technical SEO AuditsEnsuring all code is friendly for Search Engines and better for Performance
Before we do anything with an SEO campaign, we do a full website technical audit. We do this to make sure your site is in good running order and if not we will send you what is wrong and how we intend to fix it.
Keyword ResearchFinding phrases that will atrract more visitors
Keyword Research is a very important part of SEO. This is where we will identify exactly what people are searching to find a product or service similar to yours. Keyword Research is all about identifying keywords that have a good amount of search volume, as well as those that you can rank for and convert.
On-site optimisation is a key part of all of our SEO campaigns. This typically includes tweaking your title tags and META data so that they include the appropriate target keywords for a given page and also contain strong calls to action. This is to encourage a user to click through to your website from the results page in a search engine (SERPs). Once we have optimised your meta data we will then look to optimise other on-site elements such as images and content.
Gaining backlinks to your website is one of the biggest factors that can increase your ranking in Search Results. We always aim to acquire high quality back links from external websites that are both relevant and will drive converting traffic to a website. We also stick to search engine guidelines and all of our tactics are ethical, thus ensuring long term success. We gain links by producing some top quality content which is produced by our brilliant content team.