Alex Moss

Alex is Director at FireCask. He has been working in online marketing for nearly 10 years and has worked with many international brands. Alex is also the Co-Founder of Peadig, a WordPress theme framework powered by Bootstrap.

Posts written for FireCask

Search Consultant Job in Manchester

FireCask is an online marketing agency based in the heart of Manchester. With clients in various verticals from online gaming to accounting and entertainment to retail, we’re looking for a passionate human to work with us on all our client portfolios to help grow their brand and increase their profits.


The Times They Are a Changing….

Today isn’t just an important day just because it’s Anna’s birthday. Today’s important because it’s the beginning of a change we’ve both been working on over the past couple of months. This change is what you see right now – a new company called FireCask. The Why The reason the UK office is re-branding is […]


Slides from #BrightonSEO April 2013 – Social Structured Data

Here are the slides to my talk at BrightonSEO on 12th April 2013. Please find the transcript below the slides. The Video The Slides The Transcript Today I’m going to talk to you about structure data, specifically for Facebook, Google+ and Twitter. But first I want to tell you why you should be doing it. […]


FireCask is Hiring! – Head of Search

FireCask is looking for a Head of Search position. This is an important role where you will be hands on with all aspects of the Company from overseeing account management to business development.


Twitter API v1.1 replaces v1 from 11th June 2013

In August 2012, Twitter announced that they were releasing v1.1 of the Twitter API. On 11th June 2013 v1 of the API was completely shut down. Within this deprecation, the RSS feed features also become unavailable – which is has huge implications for webmasters globally. Go PRO! Twitter Feed PRO uses API v1.1 to output […]


Slides from SMX Israel 2013

On Sunday 6th January, Alex Moss talked at SMX Israel. Below are the slides complete with full transcript of his talk. How to Leverage CTR with Rich Snippets Up to now, everyone’s been talking about exactly what to do, and how to actually implement it. Today, I want to talk about why you want to […]


WordPress Add Theme & Plugin Reviews to Extend

This morning we have noticed that WordPress.org users can now review both WordPress plugins and themes. This addition to WordPress Extend now provides more detail into users’ thoughts, rather than the simple voting system that has been provided up until now. Rich Snippet Integration? Rhys kindly reviewed my Facebook Comments plugin. From looking at Google’s Rich Snippet Tool […]


#BrightonSEO in Bullet Points

I attended our first Brighton SEO and can say that Kelvin really does organise a great event. As a one day event with over 1,500 attendees, it was great to see such a range of topics covered from various key people in online and advertising. Here are some selective notes I wanted to share in […]


Latest News Ticker for WordPress

Latest News Ticker is a Premium plugin by Shane Jones. Its main feature is very simple; it mimics the news tickers that you will see on most news channels. It takes your post titles and some other fields and displays them across the top or bottom of your page in a scrolling fashion, clicking on […]


Google Analytics Bug: Random Sites appearing as popups

Just over a week after Google made an announcement to increase privacy for users, which has mainly angered a lot of the SEO community, a bug has been found where you can view a random domain that also has Google Analytics installed. Col Skinner (aka @SEOSherlock) found this bug today and has kindly let me share […]


Posts written for Other Publications

Title Publication Date Published
How To Make The Perfect Cuppa

Featured on Buzzfeed's homepage, and attracted over 13,000 views.

Buzzfeed 21st March 2014
YouTube: The Viral Perspective Optimize Your Web for RIMC14 28th March 2014
Roland: Developing Personas – B2C in a B2B World Optimize Your Web for RIMC14 28th March 2014
MoneySuperMarket.com: A Blueprint for SEO Optimize Your Web for RIMC14 28th March 2014
YouTube: Advertising Redefined Optimize Your Web for RIMC14 28th March 2014
Hilton's Online Presence Optimize Your Web for RIMC14 28th March 2014
Dell: Your Workforce as Social Brand Ambassadors Optimize Your Web for RIMC14 28th March 2014
Lenovo: Will Data Save the CMO? Optimize Your Web for RIMC14 28th March 2014
Heineken: Social Media Since 1873 Optimize Your Web for RIMC14 28th March 2014
Nokia's Digital Transformation Optimize Your Web for RIMC14 28th March 2014
GEOX: 7 Days of Rain Optimize Your Web for RIMC14 28th March 2014
KLM: Service is Sales Optimize Your Web for RIMC14 28th March 2014
Interview with Matt Mullenweg and Mike Little
WordPress: How It Came To Be And Where It's Heading

I interviewed both Founders of WordPress for Smashing Magazine.

Smashing Magazine 21st February 2014
Key takeaways from the Web Summit 2013 Econsultancy 18th November 2013
Econsultancy SEO Best Practice Guide

I wrote the chapter on Mobile SEO and Technical On-Site Auditing.

Econsultancy 16th January 2014
Key takeaways from the Web Summit 2013 Econsultancy 18th November 2013
123Reg Launch the Content Hub

This post was the official release of the new 123Reg blog, developed by me.

123Reg 9th September 2013
5 Tips on Dealing With Small Budget Search Clients Search Engine Watch 6th September 2013
Free WordPress Plugins: Respect the Author Search Engine Watch 12th July 2013
How to Choose Trustworthy WordPress Themes & Plugins Search Engine Watch 26th June 2013
10 Essential WordPress Plugins to Improve SEO & Usability

This post was one of the top 10 most shared posts for SEW in 2013

Search Engine Watch 17th July 2013
Twitter #music: the marriage between music and social interaction The Guardian 25th April 2013
Does Education Need to Accommodate More for Careers in Digital? Huffington Post 24th April 2013
5 Basic Tips to Improve WordPress for SEO and the User Experience Search Engine Watch 19th April 2013
Free WordPress Plugins: Respect the Author Search Engine Watch 12th July 2013
RIMC 2013: Tools of the Trade State of Digital 22nd March 2013
RIMC 2013: The PC is Dead. Long Live Mobile... & the Tablet! State of Digital 22nd March 2013
RIMC 2013: Site Architecture the Right Way – Shari Thurow State of Digital 21st March 2013
RIMC 2013: Duane Forrester – First Keynote State of Digital 21st March 2013
Learning from your Worst Client: Friends and Family paddymoogan.com 18th Feruary 2013
Use Google Docs to Manage your Digital Projects, from Freelance to Large Agency

This post was upgraded to the main Moz blog

Moz 11th February 2013
The value of rich snippets and structured data Econsultancy 30th January 2013
The Changing Face of SEO UKFast 30th December 2012
Is the rel="author" tag becoming more integrated into organic SERPs? Econsultancy 6th August 2012
The The Problem with Social Buttons and 301 redirects State of Digital 12th July 2013
Google Hangouts: international collaborative working 123Reg 5th July 2012
Tesco’s iPad 3 pricing error: accident or strategy? Econsultancy 16th March 2012
Insights into a Facebook competition – from an Entrant’s Perspective State of Digital 20th December 2011
8 WordPress Plugins you have to Install 123Reg 7th November 2011
How to Share on Google+ from any website State of Digital 9th August 2011
Can we learn anything from Charlie Sheen’s social media activity? Econsultancy 22nd March 2011