What is Online Reputation Management?
Online reputation management is essentially keeping track of how your brand appears online and what people are saying about you, be it good or bad.
There are many reasons why a company might want to protect their online reputation. Often it will involve cleaning up defamation or unfounded criticism, the most common examples of which are disgruntled customers writing bad reviews/blogs online or users leaving negative feedback on websites such as Trustpilot or other similar business forums.
How Do We Help Manage Your ORM?
We as a company will work closely with your brand and get to know the finer details and mechanics of how your business works, which will then give us the knowledge and understanding to protect your online reputation.
We follow a set of internal processes that are proven to increase brand coverage in the SERPS (Search Engine Results Pages), which will in turn push those negative results out of sight, thus ensuring the information available about your business is reliable and accurate.
We set up tracking of your brand online so that whenever your business is mentioned online we get instant notifications. We will also monitor social channels for any mentions and conversations around your business. In this way, we can pre-empt and solve potentially damaging brand reputation problems.
Benefits of ORM
The main benefit of reputation management is simply that we don’t lose customers due to them searching for your brand and seeing negative feedback online, we want the potential customers to trust in your brand and buy from you.