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Category: Tips & Tricks

A Quick Start Guide To YouTube Video Marketing

  Since its launch back in 2005, YouTube has rapidly grown to become the go-to place for video content. Now, with its parent company Google, it is the second biggest search engine and attracts around 15 billion visitors every month.   An increasing amount of businesses are discovering the beauty of both video content and video ads, with businesses using video seeing around 41% more organic web traffic than those who don’t do video marketing. These companies also experience revenue growth 49% faster year-on-year.   When making the big decision to invest in video marketing, it’s important to have somewhere…

20 Jan 2017 | Posted by Zara Bennett

11 SEO Tools & Tricks I Use (Almost) Every Day

I’m fairly new to SEO. But thanks to the mentorship of one Ben Barker, I’ve come quite far in the nine months (give or take) with FireCask as a search consultant. In the beginning I worked my way through Distilled U, reading up on things like keyword research and search operators; digested blog post after blog post from…

20 Jan 2017 | Posted by Jamie Faulkner

Cake, Yaya Toure and 2,000 Retweets

University came, and whilst I went away for 3 years, I returned to my home town, and continued to watch The Seagulls. I even started going away, to glamorous locations such as Cammell Laird, Mossley, Belper and North Ferriby. Occasionally we play big…

20 Jan 2017 | Posted by Rhys Wynne

Building online assets that Google can’t take away

This post has been written by Paddy Moogan, an SEO Consultant at Distilled and author of The Link Building Book. It isn't a great idea to rely on another company for your own business to survive, you're taking a bit of a gamble and if the other company messes up somehow, you're in trouble. The scenario I want to explore with this post is how many online businesses rely on Google for 90%+ of their traffic and therefore, their revenue. Whilst it isn't a good idea to be in this position, it is a common position and far too easy…

20 Jan 2017 | Posted by Paddy Moogan

Why being yourself is the key to writing great content

With the increase in blogging over the last 5 years, we have developed a new way of considering and thinking about writing content. It is no longer just about the traditional English that we were taught in school, it has evolved to open up a new world of freedom of speech, thought and ultimately fun! There are little rules and sometimes there are no conclusions; all there is, is freedom and I wouldn't want it any other way. However, there are still tried and tested writing tricks and grammatical techniques that we can use to take our writing from the…

20 Jan 2017 | Posted by Cass Brookes