--- title: "About FireCask, a Manchester digital agency" canonical: "https://firecask.com/about/" author: FireCask description: "A small but powerful digital marketing and web development agency in Manchester, founded in 2013 by Alex and Anna Moss." --- About us # A small but powerful Manchester agency FireCask is a full-service digital marketing and web development agency. We work with clients large and small, all over the world. Some use us as their whole marketing team; others bring us in to support their own. Either way, we strengthen your business online with expertise in both marketing and development. This is the page to have a good nosey at who we are and what our clients say about us. Our story ## TL;DR FireCask was founded in Manchester by Alex and Anna Moss, and has grown into one of the most technically respected SEO, content and development teams in the UK. Alex leads the technical SEO and development work; Anna leads content, social media and business development. Together they built a team that pairs deep engineering knowledge with real commercial focus. Over a decade later, that blend is still what sets us apart. We combine four connected disciplines (SEO and content, WordPress and Laravel development, paid media, and branding and design) under one roof, so nothing falls between the cracks. From ambitious scale-ups to enterprise brands like Expedia and Reed, the approach is always the same: technical rigour, honest advice, and work measured against the numbers that matter. ## Our principles - ### A team with E-E-A-T Our core team who execute have years of experience in digital marketing, and act as your point of contact. - ### Honest about what moves the needle We tell you what will drive results and what will not, even when it loses us the upsell. Trust is the only thing that compounds faster than organic traffic. - ### Technical depth meets commercial focus Most agencies are strong on content or strong on engineering. We are built to do both, and to make them reinforce each other. - ### Measured against your business Rankings and ROAS are means, not ends. We report against pipeline, revenue and the goals that actually keep your lights on. Core disciplines ## What we actually do Connected services under one roof. Here is the practical version: what each discipline covers, and where it fits. - [Marketing Nine connected marketing disciplines, run by the same team, so nothing falls between the cracks. - SEO - AI Search Optimisation - Content Marketing - Social Media Marketing - Email Marketing - Omnichannel Marketing Explore Marketing →](https://firecask.com/services/marketing/) - [Development Platforms built to be fast, secure and still maintainable in three years. - Website Design & Build - Hosting & Maintenance - WordPress Development - Laravel Development - Astro Development Explore Development →](https://firecask.com/services/development/) - [Design Identity and experience design that makes the rest of the marketing work harder. - Branding - Web Design Explore Design →](https://firecask.com/services/design/) - [Audits Forensic, one-off reviews of your website, content, paid accounts and email programme, delivered as a prioritised action plan. - Website and technical SEO audits - Content and paid media audits - Email programme audits - Agentic readiness audits Explore Audits →](https://firecask.com/services/audits/) Meet the team ## The people you will actually work with - ![Alex Moss](https://firecask.com/_astro/alex.Y83-ojxZ_Z1dS0SK.webp) Co-founder ### Alex Moss Director Alex co-founded FireCask in 2013 and leads its technical SEO and development work. He has spent more than 20 years in search and has worked with WordPress since 2009, building hundreds of sites and personally auditing hundreds more. He is also Principal SEO and Product Innovator at Yoast, whose software helps power SEO best practice on nearly 14 million WordPress and Shopify sites, and co-presents its monthly podcast, The SEO Update. His focus now is AI and agentic search: making sure a site can be read and used by AI tools as well as by people. He has spoken at industry events for more than a decade and trains in-house and agency teams. - [LinkedIn](https://www.linkedin.com/in/alexmoss1) - [alex-moss.co.uk](https://alex-moss.co.uk/) - [His posts on this blog](https://firecask.com/blog/author/alex-moss/) - ![Anna Moss](https://firecask.com/_astro/anna.DN_ERpa__2nXfhQ.webp) Co-founder ### Anna Moss Director Anna co-founded FireCask in 2013. She leads the agency's content, social media and ideation work, and looks after business development and its charity and community work. Before FireCask she was Director of Communications at 3 Door Digital, and before that she spent two years as a commercial property solicitor. She was named Young Businesswoman of the Year in 2012, and Manchester Champion at the 2015 Made in Manchester Awards for her work with the city's charities. She mentors young people across Manchester and runs employability sessions for them. - [LinkedIn](https://www.linkedin.com/in/annamoss1/) - ![Rachel Campbell](https://firecask.com/_astro/rachel.CSmR0iVo_Z1MO63f.webp) ### Rachel Campbell Marketing Director - ![Cat Crawford](https://firecask.com/_astro/cat.Bbn00daZ_Z2dS2wH.webp) ### Cat Crawford Senior Marketing Manager - ![Siobhan Keeley-Bowen](https://firecask.com/_astro/siobhan.CJvwZrlW_1KsxFz.webp) ### Siobhan Keeley-Bowen Marketing Consultant - ![Jacek Olczak](https://firecask.com/_astro/jacek.CXYEqMOg_ZPVum0.webp) ### Jacek Olczak Frontend Developer - ![Chris Mursec](https://firecask.com/_astro/chris.CtAmhe12_Z23YoYw.webp) ### Chris Mursec Backend Developer Who we work with ## Brands that trust us with their growth - ![O'Neills](https://firecask.com/_astro/oneills.DAk0h_ff_ZYlMdS.webp) - ![Judge.me](https://firecask.com/_astro/judge-me.DCAO3zV9_Z2hyoIx.webp) - ![123 Reg](https://firecask.com/_astro/123-reg.Bl55PsQr_Z2d2d5d.webp) - ![Accelerate Places](https://firecask.com/_astro/accelerate-places.BZhPs9bt_11JPBy.webp) - ![AlansBMX](https://firecask.com/_astro/alansbmx.CuELgiOL_wflbS.webp) - ![Alexander & Co.](https://firecask.com/_astro/alexander-co.Dfy7Bkm-_2kN3Jo.webp) - ![Anexsys](https://firecask.com/_astro/anexsys.Blaf9AMq_1mgvjw.webp) - ![Arlo Wolf](https://firecask.com/_astro/arlo-wolf.Dk-MAVvw_JySvJ.webp) - ![Beauty Bay](https://firecask.com/_astro/beauty-bay.7qjDX3Ud_1GK8n0.webp) - ![Betway](https://firecask.com/_astro/betway.qBnAabXu_G7wAU.webp) - ![British Council](https://firecask.com/_astro/british-council.uIN8hFML_2fUlOF.webp) - ![BSN Connect](https://firecask.com/_astro/bsn-connect.CVQu6yQ8_Zwocec.webp) - ![Crown Clinic](https://firecask.com/_astro/crown-clinic.mZE6Cyby_Z1LcS5j.webp) - ![Emma Clarke](https://firecask.com/_astro/emma-clarke.CyJ6ws8b_Z9uu5y.webp) - ![EQUUS Software](https://firecask.com/_astro/equus-software.BcA5XF59_Z19rEzH.webp) - ![Expedia](https://firecask.com/_astro/expedia.B9ogHg96_Z1q7BNa.webp) - ![Expert Pension Claims](https://firecask.com/_astro/expert-pension-claims.BHZxebF7_24vGp8.webp) - ![Financial Times](https://firecask.com/_astro/financial-times.D5o6O-gu_sd69J.webp) - ![Frasers Property](https://firecask.com/_astro/frasers-property.BrEoig8J_Zpy6Lj.webp) - ![Funding Circle](https://firecask.com/_astro/funding-circle.BtTvvF07_Z10ABIC.webp) - ![Henshaws](https://firecask.com/_astro/henshaws.DirIPiGZ_arrtB.webp) - ![hobs](https://firecask.com/_astro/hobs.8nEkivO5_27SbBx.webp) - ![John Sankey](https://firecask.com/_astro/john-sankey.8yaCzSAh_Z96pAR.webp) - ![Kennedy Wild Bird Food](https://firecask.com/_astro/kennedywildbirdfood.8-ujltfn_1qdUTV.webp) - ![Kumon](https://firecask.com/_astro/kumon.DyeNgcOT_itd00.webp) - ![Lifts To](https://firecask.com/_astro/lifts-to.dse27wCD_JiGJW.webp) - ![MASH - Voices of Survivors](https://firecask.com/_astro/mash-voices-of-survivors.B2dh6NlJ_2nKw7K.webp) - ![Merz Aesthetics](https://firecask.com/_astro/merz-aesthetics.B_uaiHrk_2Jlkk.webp) - ![Minoro](https://firecask.com/_astro/minoro.C4c2Oozr_1m5Gda.webp) - ![Miranda](https://firecask.com/_astro/miranda.7rfy4Vvn_1PTpTM.webp) - ![MOMA Foods](https://firecask.com/_astro/momafoods.CrMscg08_ZcC0Xw.webp) - ![Orbitz](https://firecask.com/_astro/orbitz.sKcmhgSA_ybx5X.webp) - ![Peli Products](https://firecask.com/_astro/peli-products.CkwmV7XO_1embs8.webp) - ![Popcorn Shed](https://firecask.com/_astro/popcorn-shed.B_tDCSsg_ZpPnTK.webp) - ![Prestwich Gin](https://firecask.com/_astro/prestwich-gin.DMF0F1Vr_1w2VxY.webp) - ![QC Legal](https://firecask.com/_astro/qc-legal.D_YC5bd4_1IToWn.webp) - ![Quidco](https://firecask.com/_astro/quidco.DVRAwceu_7Npb1.webp) - ![Ready Steady Cut](https://firecask.com/_astro/ready-steady-cut.eD5AxCd5_Z2kExII.webp) - ![Reed](https://firecask.com/_astro/reed.BAUCqyoQ_Z1NJdss.webp) - ![Represent](https://firecask.com/_astro/represent.DJzlnsY7_Z2mYDlw.webp) - ![Sportsbook Review](https://firecask.com/_astro/sportsbook-review.CmYdrHiU_R0G9h.webp) - ![Storebox Self Storage](https://firecask.com/_astro/storebox-self-storage.Dycns6CB_ZRL6OG.webp) - ![TABlites](https://firecask.com/_astro/tablites.CZ5VvC3j_Z1MTHWM.webp) - ![The Accountancy People](https://firecask.com/_astro/the-accountancy-people.BhSzhXCM_ZNAtRj.webp) - ![The Big Issue](https://firecask.com/_astro/the-big-issue.PI9gLtvW_767xY.webp) - ![The Fed](https://firecask.com/_astro/the-fed.W5BO7t5e_Z2uIhGV.webp) - ![The Liquor Store](https://firecask.com/_astro/the-liquor-store.m7lqG1ym_2uN4lO.webp) - ![The Manc Group](https://firecask.com/_astro/the-manc-group.BFomZsLv_Z14KCYy.webp) - ![Usercentrics](https://firecask.com/_astro/usercentrics.D14_0rd4_20kbAK.webp) - ![Vitabiotics](https://firecask.com/_astro/vitabiotics.DDA7KVzz_1NNLoN.webp) - ![Wealthify](https://firecask.com/_astro/wealthify.CBN4Gy3x_ZaePaX.webp) - ![WhatTyre](https://firecask.com/_astro/whattyre.DMcBI9ml_Z2jzHNg.webp) - ![WhichBingo](https://firecask.com/_astro/whichbingo.BwFA8moV_Z1mX48T.webp) - ![WhyPay?](https://firecask.com/_astro/whypay.DYmAbFJp_ZG1Jgi.webp) > Working with FireCask has been excellent. Not only are they diligent, responsive and customer focussed, but they have also been proactive in making suggestions to improve our site. Ben SoleProject Lead, Franchising, Reed > Alex and the team at FireCask exceeded our expectations when we underwent a rebrand. We spoke to a lot of branding agencies before we chose FireCask, and the main reason was their process and their ability to be able to understand what we wanted from the rebrand. David Lovett-HumeCEO, Asemblr > We have seen consistent improvement month on month of both our search rankings and our conversion funnel. They go above and beyond to really understand the industry and keep on top of worldwide trends and insights. Andi SumnerMarketing Manager, MOMA Foods > FireCask delivered effortlessly on the design, build and optimisation of our WordPress platform in a friendly and timely manner. I found it a pleasure to work with them and will continue to use their services. Jon BishopDirector of Content & Optimisation, Funding Circle - - - - Get in touch ## Let's talkabout yourproject We'd love to hear what you're working on, and how we can help. [0161 222 8655](tel:+441612228655)[info@firecask.com](mailto:info@firecask.com) 16 Blackfriars Street, Manchester, England, M3 5BQ Message sent. Thanks for getting in touch! We'll get back to you as soon as possible.