--- title: "FireCask Blog: Technical SEO, WordPress and AI Search" canonical: "https://firecask.com/blog/" author: FireCask description: "Writing on technical SEO, WordPress at scale, agentic commerce and AI search, plus the FireCask archive going back to 2013." --- # Ideas & Opinions since 2013 Our blog includes posts from both the company as well as Alex's articles written for Search Engine Journal. If you prefer to watch instead of read, check out our [podcast appearances](https://firecask.com/podcasts/). Every article and blog post, newest first Title Date [Why Data Integrity Is The New Technical SEO](https://firecask.com/blog/why-data-integrity-is-the-new-technical-seo-from-crawling-to-trust/) 28 Jul 2026 [Agentic Commerce Optimisation: Prepare For Google's UCP](https://firecask.com/blog/agentic-commerce-optimization-a-technical-guide-to-prepare-for-googles-ucp/) 23 Feb 2026 [Agentic Commerce: What SEOs Need To Consider (ACP & UCP)](https://firecask.com/blog/agentic-commerce-what-seos-need-to-consider-acp-ucp/) 12 Jan 2026 [Evolving Your SEO Strategy for AI Discovery](https://firecask.com/blog/the-same-but-different-evolving-your-strategy-for-ai-driven-discovery/) 27 Oct 2025 [What CMOs Should Ask About Their WordPress Stack](https://firecask.com/blog/what-cmos-need-to-ask-about-their-wordpress-stack/) 29 Aug 2025 [From Search To Discovery: Why SEO Must Evolve Beyond The SERP](https://firecask.com/blog/from-search-to-discovery-why-seo-must-evolve-beyond-the-serp/) 19 May 2025 [WordPress Robots.txt: What Should You Include?](https://firecask.com/blog/robots-txt-wordpress/) 30 Apr 2025 [How To Improve Speed And Performance For A WordPress Site](https://firecask.com/blog/improve-wordpress-performance/) 12 Mar 2025 [Should You Still Use WordPress?](https://firecask.com/blog/should-you-still-use-wordpress/) 27 Jan 2025 [Helpful Content Update: What SMEs Need To Know](https://firecask.com/blog/helpful-content-update-what-smes-need-to-know/) 25 Oct 2023 [Meet the Founders of FireCask Ltd](https://firecask.com/blog/meet-the-founders-of-firecask/) 7 Feb 2020 [FireCask Team Celebrates a Huge Response to Christmas Charity Project](https://firecask.com/blog/firecask-team-celebrates-a-huge-response-to-christmas-charity-project/) 24 Dec 2019 [What the Font is This About? Why Fonts Matter for Marketing Success and how they help shape your Brand](https://firecask.com/blog/what-the-font-is-this-about-why-font-matters-for-marketing-success/) 3 Jul 2019 [What’s Your Take on Bring Your Dog to Work Day? Here's Ours](https://firecask.com/blog/whats-your-take-on-bring-your-dog-to-work-day/) 21 Jun 2019 [12 months of Wellness for Vitabiotics](https://firecask.com/blog/12-months-of-wellness-for-vitabiotics/) 11 Jul 2018 [The Top 15 Essential Free Chrome Extensions for SEO](https://firecask.com/blog/15-free-chrome-extensions-for-seo/) 29 Jun 2018 [Essential WordPress Plugins for Your Site](https://firecask.com/blog/essential-wordpress-plugins-for-your-site/) 21 Jun 2018 [FireCask go to Search Leeds!](https://firecask.com/blog/firecask-go-to-search-leeds/) 16 Jun 2018 [Branding: Which Colours Work Best for Your Business Type?](https://firecask.com/blog/which-colours-work-best-for-your-business-type/) 13 Jun 2018 [Agency vs In-house Marketing Teams: Which is Best for Your Business?](https://firecask.com/blog/agency-vs-in-house-marketing-team/) 4 Jun 2018 [The Colours and Words That Will Convert](https://firecask.com/blog/the-colours-and-words-that-will-convert/) 8 May 2018 [How to Develop your Brand’s Tone of Voice](https://firecask.com/blog/how-to-develop-your-brands-tone-of-voice/) 30 Apr 2018 [A Guide to Local SEO](https://firecask.com/blog/a-guide-to-local-seo/) 23 Apr 2018 [WooCommerce for Beginners](https://firecask.com/blog/woocommerce-for-beginners/) 16 Apr 2018 [A Guide To The Gutenberg WordPress Editor](https://firecask.com/blog/a-guide-to-the-gutenberg-wordpress-editor/) 13 Feb 2018 [Changes to Facebook’s Algorithm in 2018](https://firecask.com/blog/changes-facebooks-algorithm-2018/) 19 Jan 2018 [A Quick Start Guide To YouTube Video Marketing](https://firecask.com/blog/quick-start-guide-youtube-video-marketing/) 11 Jan 2017 [Mustard Tree Charity Dinner with a Twist](https://firecask.com/blog/mustard-tree-charity-dinner-2016/) 18 Jul 2016 [Remote Working in Italy:A Perspective on Investments](https://firecask.com/blog/remote-working-italy-return-on-investment/) 16 Jun 2016 [Mustard Tree Food Drive](https://firecask.com/blog/mustard-tree-food-drive-2/) 15 Jun 2016 [Giving up a Night in Bed](https://firecask.com/blog/ceo-sleepout-manchester-2016/) 8 Apr 2016 [Social Media Masterclass](https://firecask.com/blog/social-media-masterclass/) 16 Mar 2016 [The FireCask 2015 Review](https://firecask.com/blog/the-firecask-2015-review/) 29 Dec 2015 [The FireCask 2015 Digital Marketing Review](https://firecask.com/blog/the-firecask-2015-digital-marketing-review/) 3 Dec 2015 [Introduction to Content Marketing Event](https://firecask.com/blog/introduction-to-content-marketing-event/) 22 Oct 2015 [It's a New Dawn, It's a New Day](https://firecask.com/blog/its-a-new-dawn-its-a-new-day/) 21 Sept 2015 [SAScon 2015: Actionable Bulletpoints](https://firecask.com/blog/sascon-2015-actionable-bulletpoints/) 16 Jun 2015 [Being a Graduate in Today's Economic Climate](https://firecask.com/blog/graduate-in-todays-economic-climate/) 21 Apr 2015 [The Five E's of Content Marketing](https://firecask.com/blog/5es-of-content-marketing/) 14 Apr 2015 [Thoughts on Winning Manchester Champion](https://firecask.com/blog/made-in-manchester-awards-2015-manchester-champion/) 20 Feb 2015 [Content Marketing: Think Outside the Box](https://firecask.com/blog/content-marketing-think-outside-box/) 29 Jan 2015 [5 Key Takeaways From the SAScon Beta Speakers](https://firecask.com/blog/sascon-beta-2014/) 3 Dec 2014 [It's FireCask's First Birthday!](https://firecask.com/blog/first-birthday/) 5 Nov 2014 [This Isn't An Ice Bucket Challenge...](https://firecask.com/blog/graces-place-1million-campaign-not-icebucketchallenge/) 16 Oct 2014 [11 SEO Tools & Tricks I Use (Almost) Every Day](https://firecask.com/blog/11-seo-tools-tricks-use-almost-every-day/) 2 Sept 2014 [SEOktoberfest: The Power of a Powerful Conference that also Gives Back...](https://firecask.com/blog/seoktoberfest-2014/) 8 Aug 2014 [Cake, Yaya Toure and 2,000 Retweets](https://firecask.com/blog/cake-yaya-toure-2000-retweets/) 12 Jun 2014 [Actionable Bullet Points from SAScon 2014](https://firecask.com/blog/actionable-bullet-points-sascon-2014/) 11 Jun 2014 [The Difference Between a "Boss" and a "Leader"](https://firecask.com/blog/difference-between-a-boss-and-a-leader/) 23 May 2014 [Actionable Bullet Points from BrightonSEO](https://firecask.com/blog/brightonseo-bullet-points-april-2014/) 28 Apr 2014 [The Times They Are a Changing....](https://firecask.com/blog/firecask-launches/) 5 Nov 2013 [Charity Art Auction for @thefactoryyz on Thursday](https://firecask.com/blog/charity-art-auction-factory-youth-zone/) 1 Oct 2013 [BrightonSEO September 2013 talks in Bulletpoints](https://firecask.com/blog/brightonseo-september-2013-talks-bulletpoints/) 18 Sept 2013 [Slides from #BrightonSEO April 2013 - Social Structured Data](https://firecask.com/blog/brightonseo-april-2013-social-structured-data/) 12 Apr 2013 [Slides from SMX Israel 2013](https://firecask.com/blog/smx-israel-2013/) 6 Jan 2013 Get in touch ## Let's talkabout yourproject We'd love to hear what you're working on, and how we can help. [0161 222 8655](tel:+441612228655)[info@firecask.com](mailto:info@firecask.com) 16 Blackfriars Street, Manchester, England, M3 5BQ Message sent. Thanks for getting in touch! We'll get back to you as soon as possible.