---
title: Actionable Bullet Points from BrightonSEO
canonical: "https://firecask.com/blog/brightonseo-bullet-points-april-2014/"
pubDate: "2014-04-28T11:18:30.000Z"
author: FireCask
categories: [Conferences]
---

### Malcolm Coles: How I earned loads of Links by ignoring SEO


https://twitter.com/malcolmcoles/status/459279169537728512





- Lemonly - infographics, keep mobile in mind and try to make infographics responsive as readership is still very large on mobile devices.

- Headlines - should be aiming to get people to read worthwhile, educative content

- Dumbing-down that won't last - need a more long-term vision for content production

- People don't share profanity so try to exclude from titles or structured data.

- AB testing headlines - this is something you can do to see if the title is better for shareability. Also experiment with [social structured data](/blog/brightonseo-april-2013-social-structured-data/).

- Most Facebook users browse on their mobile so ensure any shareable content is going to be viewed well on them.

- "Newsjacking" - Wayne Rooney salary calculator as an example - almost forces a link if users have to see it to understand the story

- The importance of collaboration - most affirmed generation in history



### Pete Handley's SEO audit checklist


<iframe loading="lazy" src="https://www.slideshare.net/slideshow/embed_code/33888673" width="427" height="356" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" allowfullscreen="allowfullscreen"> </iframe>

Although the slides do cover most, here's some more notes... (also, [Pete is awesome](https://twitter.com/ismepete))



- Canonical tags - trailing slashes may be an issue so make sure they're covering all possible dupe content issues

- Optimise - mapping keywords to pages is something you should do and be on top of.

- Sitemaps - use different Sitemaps for measuring indexation levels on different areas of the site. Here you'll be able to knuckle down any indexation issues on a section/page level much easier.

- Alt tagging - not used as much but ensure you do it, as well as making relevant filenames

- HREF Lang - it's a complex process. Having an XML sitemap over inline tagging makes life easier





### Adrian Durow - Think Eyes... Not Keywords


<iframe loading="lazy" src="https://www.slideshare.net/slideshow/embed_code/33845801" width="427" height="356" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" allowfullscreen="allowfullscreen"> </iframe>





- Authorship markup won't necessarily work,  but more authors on a page tend to increase residual trust

- Domain names do make a difference for authority

- Naturally attracted attention - sales worthy language - review and number language, eg "3 reasons etc"