---
title: Kennedy Wild Bird Food case study
canonical: "https://firecask.com/case-studies/kennedywildbirdfood/"
author: FireCask
description: "Read how FireCask helped Kennedy Wild Bird Food increase their visibility online, build brand awareness and drive more traffic to their e-commerce website."
categories: [Development, Design, SEO, Content Marketing, Digital PR, Social Media, Email Marketing]
---

We worked closely with Kennedy Wild Bird Food to help them increase their visibility online, build brand awareness and drive more traffic to their e-commerce website. We had our content writers, SEO experts and developers work on the Kennedy Wild Bird Food project, here’s how they did it.

## Brief:

Kennedy Wild Bird Food tasked us with increasing their search engine visibility and keyword rankings for relevant and competitive terms. We were also tasked with increasing their brand awareness and traffic through other marketing channels, including social media, PR, email marketing and content marketing.

![Kennedy Wild Bird Food's homepage on a laptop](./images/2019-10-kennedy-1.png)

![Kennedy Wild Bird Food's news section on a laptop](./images/2019-10-kennedy-2.png)

## Action Plan:

- Carried out a full company rebrand.
- Developed a new e-commerce website.
- Migrated the site from Shopify to WordPress, seamlessly moving products, orders and customer data.
- Created an effective SEO and content marketing strategy.
- Boosted visibility using outreach and digital PR techniques.
- Designed and built an interactive content piece: the BirdSpotter tool.

## Results:

As a result of the efforts from our creative and development teams here at FireCask, we achieved many great results for the Kennedy Wild Bird Food team.

- 127% uplift in online visibility
- 97% increase in organic traffic
- 74 performance enhancements
- 1 interactive content piece.

![Kennedy Wild Bird Food's British Birds A to Z guide](./images/2019-10-kwbf-laptop-3-1024x576.png)