---
title: The Fed case study
canonical: "https://firecask.com/case-studies/the-fed/"
author: FireCask
description: "Read how FireCask won a rigorous tender process managed by Beaverbrooks to rebuild and redesign The FED's website, a Manchester based charity."
categories: [Development, Design]
---

## Brief:

FireCask won a rigorous tender process managed by Beaverbrooks to overhaul their site. FireCask migrated old content as well as creating and adapting new functionality from their dated WordPress installation.

![The Fed's website on a laptop, with its services menu open](./images/2019-10-the-fed-1.png)

![The Fed's fundraiser pages on a laptop](./images/2019-10-the-fed-2.png)

## Action Plan:

- Built custom WordPress website for Heathlands Village and The Fed
- Fundraiser functionality with Gift Aid integration

## Results:

- 67.9% improvement in page speed
- 32% decrease in bounce rate
- 10’s of keyword ranking improvements