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Category: Conferences

Slides from #BrightonSEO April 2013 – Social Structured Data

Here are the slides to my talk at BrightonSEO on 12th April 2013. Please find the transcript below the slides. The Video The Slides The Transcript Today I'm going to talk to you about structure data, specifically for Facebook, Google+ and Twitter. But first I want to tell you why you should be doing it. Firstly it improves your click-through rate. By saying that I want to talk more about a presentation I made at ¬†about how rich snippets can be integrated into Google's organic SERPS, and by implementing them using things like rel="author" and review snippets,…

April 12, 2013 | Posted by Alex Moss

Slides from SMX Israel 2013

On Sunday 6th January, Alex Moss talked at SMX Israel. Below are the slides complete with full transcript of his talk. How to Leverage CTR with Rich Snippets Up to now, everyone's been talking about exactly what to do, and how to actually implement it. Today, I want to talk about why you want to implement all these rich snippets more from a psychological point of view, rather than a practical point of view. Why do we want to actually use them? We want to give Google as much data as possible. We're here to help them, and in return…

January 6, 2013 | Posted by Alex Moss

Notes from 3 Speakers at #ContentMarketingShow

Yesterday I attended the first Content Marketing Show brought to us by Kelvin Newman who also hosts the extremely popular and ever growing BrightonSEO. Instead of giving brief notes on each presentation I decided to give more detailed notes on the three that stood out the most to me. The presentation I especially enjoyed was from Jochen Mebus from Textbroker. When you are receiving numerous content requests every day, you need a clear and concise brief before you can start the work. It becomes very time consuming to email or phone the person requesting the content and asking them for…

November 21, 2012 | Posted by Anna Moss

#BrightonSEO in Bullet Points

I attended our first Brighton SEO and can say that Kelvin really does organise a great event. As a one day event with over 1,500 attendees, it was great to see such a range of topics covered from various key people in online and advertising. Here are some selective notes I wanted to share in bulletpoint form: Keynote - Dave Trott on "Predatory Thinking" https://twitter.com/davetrott/status/246917936013516800 Whatever you do, stand out Predatory thinking are principles on how to kill the competition Form follows function First is form. Start with reason and justify it Function is the application of the form Separate…

September 18, 2012 | Posted by Alex Moss

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