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Category: Content Marketing

The Biggest Benefits of Blog Marketing

We’re big advocates of creating a blog as part of your content marketing strategy. Blog marketing can bring a wealth of benefits to businesses and even though the upkeep can be time-consuming, the SEO benefits can be huge.   There…

July 11, 2017 | Posted by Cat Crawford

YouTube studio: How it can help you take better control of your business’ YouTube channel

YouTube and video marketing can be a huge asset to your business, especially if your target audience falls into the millennial category. Businesses that used video in their marketing campaigns claimed to see a 157% increase in organic traffic to…

July 4, 2017 | Posted by Cat Crawford

The FireCask 2015 Digital Marketing Review

As 2015 starts to draw to a close we are once again reaching that time of year when we can look back and assess exactly what has happened in the past twelve months, and start to speculate about what next…

December 3, 2015 | Posted by Zara Bennett

Introduction to Content Marketing Event

Following the success of our Introduction to Content Marketing business breakfast in September, we’re hosting a half day seminar to expand on the themes we discussed during the session. We want to help you get creative and think about your content marketing strategy for 2016. At the close of event, we’ll be putting on drinks to give you the chance to mingle and network with other attendees so keep your evening free! The topics that will be covered include: What is Content Marketing? The different types of content that can be used, tips and hints to follow and how to…

October 22, 2015 | Posted by Anna Moss

The Five E’s of Content Marketing

When Matt Cutts made his infamous guest posting is dead quote, many experienced content marketers were forced…

April 14, 2015 | Posted by Chris White