As an Italian aperitivo bar, Basil + Lily set out to bring the fine wine and good times of Italy to Manchester – specifically, to the heart of Prestwich. To help them do this, we created a striking (yet subtle) visual identity that made sense with the business and its customers.
Basil + Lily offers an authentic taste of Italian living right on your doorstep, and they needed to get that idea across. We started with a blank canvas, developing a brand image that matched the interior decor of the aperitif bar itself. With briefs like this, continuity is vital – whether you’re browsing an online menu or sitting down at the bar.
Accents of gold and copper were set against a navy blue background to create the flavours of rustic Italy, as well those of modern Europe. We like to think that our branding encapsulates the mood of a Tuscan night sky…
Let’s get down to the nitty-gritty. Basil + Lily’s website needed to be easily navigable, natural, and clear. We ensured that the menus, contact information, and booking form were accessible from anywhere on the site. Generally, our top priority was to give users the best possible online experience.
We also installed a booking form which simulates natural language, giving customers an intuitive reservation process across desktop and mobile devices. To provide a full visual package, we included print materials and interior design elements alongside digital branding because we’re helpful like that.
From sold-out bottomless brunches to coverage in the Manchester Evening News and Manchester Confidential, Basil + Lily has gone from strength to strength and is now considered a major player in the booming Prestwich restaurant scene.
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