We worked with icount on a dedicated campaign to increase the online brand awareness and the number of leads for their prepaid Mastercard® current account.
icount provide a current account with prepaid Mastercard® aimed at a financially savvy audience, looking to manage their money more effectively. With lead generation at the centre of this project, we ran a time-sensitive campaign in January when festive finances for many are dwindling and the race to January’s payday is on!
January’s 5-week month was the inspiration behind the competition, alongside the suggestion that icount could put a positive spin on January and the blues that traditionally come with along with it.
Our Christmas campaign was conceptualised, inviting entrants to guess the combined cost of various Christmas presents under icount’s tree via a dedicated landing page.
Paid social media advertising was an essential part of the promotion process. This paid advertising campaign, combined with organic social media management, ongoing content marketing and targeted outreach and digital PR campaigns, helped to trigger leads and led to subsequent referral traffic to the icount site.
Features relating to the competition were pitched to relevant publications, who were more than happy to share this targeted campaign with their readers and most importantly, link directly to the dedicated campaign landing page.
During the campaign, we achieved 6 high-quality promotional placements and the campaign had 1,477 social engagements. Our combined promotions resulted in 3,004-page visits, 848 leads and a 41% conversion rate.
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