Reed Commercial

Brief:

Reed Commercial tasked FireCask with improving their visibility within key search engines. The initial aim was to build up rankings for key franchises that were listed on their website, with the objective to drive enquiries through the website on the specific franchise contact forms. FireCask had initially built the Reed Commercial website, and after seeing the quality of the work produced, we were invited to pitch for the company’s SEO project.

Action Plan:

As an agency, FireCask intended to generate a creative website for Reed Commercial, using bespoke website functionality. Our dedicated team also aimed to offer effective and reliable brand and design consulting services to Reed throughout the website regeneration process.

Summary:

FireCask produced and marketed engaging pieces of content for Reed Commercial, covering current topics such as working from home, women in business and franchise partnerships.

The content that we produced went beyond a block of words and was in-depth, relevant and informative. We also ensured that our written content was of interest to the audience of the external publications that we offer outreach services to. As one example of our content generation, we conducted a piece of research that focused on individuals who work from home.

Results:

Within 6 months, FireCask helped Reed Commercial evolve from being a lesser-known entity online to be one of the most sought after websites in their vertical. As a result of our efforts, Reed Commercial saw a 12% bounce rate improvement, a 19.6% increase in conversion rate and a 250% organic traffic increase.