WhichBingo

Brief

WhichBingo, the UK’s largest online bingo review directory, approached us to take over the launch of their 2017 Online Bingo Report. The annual WhichBingo report provides valuable insight into the online bingo market in the UK including how bingo players in the UK perceive themselves whilst playing bingo.

Summary

It was a full house for WhichBingo when our digital PR experts launched their annual online bingo report. The report contains a wealth of data, statistics and expert insight, perfectly suited to a carefully crafted digital PR campaign.

Written content and creative design assets were amplified by our team to generate coverage in some of the most well-respected publications in the gaming industry. Our goal was to generate high-quality coverage with backlinks pointing back to the WhichBingo Online Bingo Report. And…

Results

….Bingo…we did it! The timing of its release was an essential part of WhichBingo’s digital PR campaign. Launching the report at two of the most well-attended iGaming conferences (LAC and ICE), we were able to gain access to the most relevant audience. This resulted in the industry report being downloaded over 500+ times and there being 20+ linked pieces of content in high-quality publications.