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Category: SEO

The Biggest Benefits of Blog Marketing

We’re big advocates of creating a blog as part of your content marketing strategy. Blog marketing can bring a wealth of benefits to businesses and even though the upkeep can be time-consuming, the SEO benefits can be huge.   There…

July 11, 2017 | Posted by Cat Crawford

6 things SEOs really should know about PR (but probably don’t)

Post Penguin, SEOs are keen to learn the dark arts of PR. While public relations professionals show little interest in how their work influences search, online marketers have slowly but surely been learning basic PR skills. And they are doing quite a good job, I might add. Blogger outreach, press releases and infographics are all core PR tactics which SEOs are using to acquire links. While there is now a flood of poor quality content out there thanks to eager SEOs, and even talk of some blogs no longer taking comment pieces because of spammy media outreach, there is also…

April 22, 2013 | Posted by James Crawford

Building online assets that Google can’t take away

This post has been written by Paddy Moogan, an SEO Consultant at Distilled and author of The Link Building Book. It isn't a great idea to rely on another company for your own business to survive, you're taking a bit of a gamble and if the other company messes up somehow, you're in trouble. The scenario I want to explore with this post is how many online businesses rely on Google for 90%+ of their traffic and therefore, their revenue. Whilst it isn't a good idea to be in this position, it is a common position and far too easy…

March 18, 2013 | Posted by Paddy Moogan