What’s included
## Everything included in our email marketing services Our email marketing services are designed to build an audience that perfectly matches your ideal audience demographics, interests and behaviours. Together we create an email marketing strategy that helps you stay connected with your bottom-of-funnel users and increase opportunities for conversion. - Acquisition & management - Designing acquisition channels to help continuously build mailing lists and managing unsubscribes and low-engagement audiences. - Segmentation & structure - Segmenting contacts by key business goals and touchpoints, to ensure the right emails are sent to the right people. - Automations & workflows - Creating email workflows to provide automated touchpoints for new and existing subscribers. - Email build & template design - Design and build of emails within your chosen CMS, template designs for ongoing emails and assistance with HTML email builds. - Detailed reporting - Monthly reports detailing open rates, website traffic, click-through rates and conversions, used to lead monthly email strategies.How we work
## Our email marketing process - Goals & research - We agree where email sits within your wider marketing strategy and work to create emails and lead magnets that resonate with your target audience. - Account setup or audit - Helping you get set up with a new email CMS or auditing existing accounts to map out improvements and room for growth. - Strategy & campaigns - We can work on a continuous email marketing strategy or jump in for one-off campaigns to help reach business goals. - Measure & report - Each month we’ll report on key email metrics and use the data to inform the next month’s campaigns and approach, adjusting where necessary.Complementary services
## Supporting your email marketing strategy - Content Marketing - Creating authoritative content such as blogs, lead magnets, webinars, podcasts, etc. is one of the best ways to support the growth of high-quality mailing lists for email marketing. - Organic Social Media - Organic social media is a great way to reach new audiences and funnel them to higher conversion channels like email marketing. - Digital PR & Influencers - Building your wider online authority and visibility will allow you to attract the right people onto your mailing lists and position you as a leader within your industry.Why FireCask
## Helping you nurture the audiences that matter most FireCask has worked with B2B, B2C and leading ecommerce clients for more than a decade, helping them build, manage and grow their email marketing channels. We have a wide range of experience working and partnering with some of the biggest email marketing platforms available. From Mailchimp to Klaviyo, Flodesk to HubSpot, we’re able to easily adapt to whichever CMS best fits your business goals and budgets.Previous work
### Clean Shaven FireCask worked with Clean Shaven and its sister site, Molar Clean, to help the two brands streamline and better utilise their automated emails and audience segmentation. We managed their Mailchimp accounts as well as redesigned their entire email strategy. **Result:** 6,745% increase in email revenue, 288% increase in online traffic from email, 288% increase in email attributed conversions. ### The Miranda Shop We worked with The Miranda Shop to increase their email reach, open rates and conversions. This formed part of a multi-channel strategy involving social media marketing. Together, our creative campaigns worked to increase brand awareness, drive traffic to the ecommerce site, increase newsletter sign-ups, and encourage purchases from new and repeat customers. **Result:** 53% increase in email open rates, implementation of a customer loyalty scheme, 31% increase in email campaign revenue.Email marketing services
## How to work with us Email marketing is one of the best bottom-of-the-funnel marketing channels you can use within your business. We can help you start to build your marketing lists from the ground up, navigate the tricky world of consent and GDPR or help you refresh your existing email marketing strategy to help get the most out of existing mailing lists. Within our email marketing services, you can opt for: - Monthly retainer - A dedicated team managing, adjusting and experimenting to continuously grow your lists and maximise performance. - One-off hero campaign - A single, one-off email campaign to help support everything from launches, sales, events and more. ### The email marketing channels we work across - Klaviyo - Mailchimp - HubSpot - Flodesk - Squarespace *This is an example list of channels we can work across. We are able to easily adapt to any internal or third-party email CMS you might wish to use.FAQ
## Common questions about email marketing ### What is email marketing? Email marketing is the use of direct emails to stay in touch with an audience that has consented to receiving information from your business. It’s one of the most versatile platforms brands can use to nurture users and turn them into paying customers or clients. ### What is the best email marketing platform? Which email marketing platform is best depends on your business needs and goals. Different email marketing platforms will have different levels of advanced email marketing features. Mailchimp is one of the most popular due to its vast range of features and integrations; however, the more features and subscribers, the higher the cost. This means it’s important to factor in the following when choosing the right platform for you: - Your budget: how much can you spend on monthly or annual email marketing platform subscriptions? - How frequently you want to be able to contact your mailing list and the types of emails you’re looking to send. - The integrations and segmentations you need in order to execute your marketing effectively, e.g. ecommerce integrations or sales CRMs. - The size of your mailing list. More and more platforms are introducing list size pricing, meaning the bigger the list, the more the subscription fee. ### Is email marketing effective? Email marketing might not be the best fit for everyone. For ecommerce sites, email marketing is extremely effective and one of the best ways to vastly increase online conversions. However, for some B2B businesses, email marketing may only form a small role in your wider marketing efforts. When you get in touch with us to book an introduction call, we can talk through your business goals and audience demographics to help give you advice on whether email marketing could be a fit for you. ### How much does email marketing cost? For email marketing, FireCask charges a monthly management fee + VAT. You will also have to consider the cost of your chosen email CMS and be prepared to increase your email marketing budget as your email list grows and performance increases. In order to give you an accurate cost, we encourage you to book an introduction call where we can assess your business needs and offer projected costs.