---
title: A multi-award-winning SEO agency in Manchester
canonical: "https://firecask.com/services/marketing/seo/"
author: FireCask
description: FireCask has a team of SEO specialists that can help increase your Google rankings. Find out here how we can help your online presence grow.
---

Manchester-based professional SEO services, designed to give you maximum online visibility and connect you with your target audience.

At FireCask, we create SEO campaigns that aim to get your website in front of the users who are most likely to engage with your business and services.

We work with you to understand exactly what your target audience is searching for through search engines and LLMs, so that your website can be seen as a key authority in your industry.

Our SEO services are always data-led, with monthly reporting helping keep you updated with how your campaigns are performing. Each month, we review and adjust, ensuring we are staying in line with your business goals and objectives.

## How do our SEO services work?

We recognise that SEO services work best as part of a holistic marketing strategy. This is why we recommend combining SEO services with other marketing elements such as content marketing, social media marketing, paid marketing and more.

In order to get the most from your SEO, increasing online visibility across a multitude of platforms is recommended. This ensures that you continue to rank highly in search engines such as Bing and Google, and also increases your presence in Large Language Model (LLM) results such as ChatGPT, Perplexity and Copilot searches.

Due to the nature of SEO, we work on a minimum three-month campaign retainer. This allows for enough time for the work to take effect and allows for time for testing and data collection.

## Our professional SEO services include:

- SEO audits & analysis - We’ll conduct a full audit of your website’s visibility and determine any quick wins and areas that might require more in-depth work and strategy.

- Keyword and user intent research - We perform in-depth keyword and user intent research right at the start of your campaign, to ensure we are optimising your website for the most valuable terms for your business.

- On-page optimisation - We’ll review your web page content and metadata to ensure that your web pages are fully optimised for both search engines and AI tools.

- Technical SEO and website performance optimisation - To ensure SEO work is successful, it’s also important to ensure website performance is optimised for a mobile-first approach, ensuring the very best user experience possible.

- Local SEO strategy - If your business has a local audience that you’re looking to reach, we’ll work with you to create a local SEO strategy that ensures your website is visible for users in your catchment area.

- SEO tracking and reporting - Using monthly reports, we keep you updated with the results of your SEO campaigns, so that we can always stay aligned with your business goals and objectives. This also allows us to make adjustments where needed to maximise campaign performance.

## See the results of our SEO services

Arlo Wolf - Ecommerce Eyewear Brand - B2C

Arlo Wolf came to us with the aim of growing the brand’s organic search visibility while improving its existing social media marketing and email marketing activity.

252% Increase in Organic Traffic

6/8 Core Keyword KPIs Ranking Page 1

7/10 Top Organic Landing Pages Written by Our Team

Alexander & Co - Manchester-based Chartered Accountant - B2B

We assisted Alexander & Co with various objectives, from amplifying new and existing services, promoting key locations, marketing upcoming webinars and improving and maintaining the look and functionality of the business’s website.

1,394% Increase in Organic Sessions

60 Non-Branded Keywords Ranking Position 1-3

17 People Also Asked Listings

## Enquire about our SEO services

<p class="prose__subhead">See how we can increase the visibility of your business online.</p>

Our SEO services can act as a standalone service or combined with our other digital marketing services to offer a complete full-service marketing solution.

To find out how we can help you increase the visibility and authority of your business online, fill in our contact form below, and one of our team will be in touch shortly.

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## Search engine optimisation FAQs

### How much do SEO services cost?

At FireCask, we base the cost of our SEO services on your individual business needs and goals. When you enquire with us, we’ll chat through what you’re hoping to achieve through SEO and pull together pricing that will support your objectives. To find out more, please get in touch with us so we can offer a tailored quote.

### Is AI replacing SEO services?

Although AI summaries and searches have definitely had a big impact on SEO, it has not replaced traditional SEO or the need for SEO services. Instead, AI and LLMs have become a part of the SEO service base, feeding into both search results and organic web traffic. It’s important to opt for SEO services that also keep AI searches in mind when optimising for search results.

### How long does SEO take to work?

SEO is not an overnight solution; it is a long-term strategy to ensure sustainable quality traffic to your website. For this reason, we require a minimum three-month retainer contract to allow enough time for the SEO work to gain momentum and start seeing tangible results.

### Does SEO work for small businesses?

Absolutely, SEO can work for any business of any size. The main factor in how difficult SEO is comes down to your industry and target audience. The more competitive your search terms, the more work will be required to ensure you outrank your competitors.

### What is the difference between SEO and PPC?

The term SEO stands for Search Engine Optimisation, and focuses on making your website attractive and easy to understand for search engines. This helps your website appear in search results when your target audience is searching for your products or services. We call traffic from these search results “organic” as these users have found your website organically through their own research.

The term PPC refers to Pay Per Click, which is paid advertising on search engines such as Google and Bing. Running a PPC campaign means that you are paying for your website to appear for search terms of keywords that you are actively targeting with your advertising budget.

Your organic search rankings are in no way affected by any PPC campaigns you run. However, PPC does take into consideration your organic authority, so it’s best to run PPC ads alongside a carefully curated SEO strategy.

### What are common SEO mistakes?

SEO has completely transformed over the last few years. The biggest changes are around keyword optimisation and user intent. Previously, a lot of emphasis would be around ensuring the right keywords were included in on-page website copy and metadata, in order to tell search engines what your website was about.

These days, search engines rely more on user behaviours and engagement to help them determine which websites are valuable and which ones are not. This is the core focus of Google’s Helpful Content Update.

In terms of SEO, this means that you need to not only understand the role of keywords in SEO, but also have a clear understanding of why and how your target audience searches for your products or services, in order to have a successful SEO campaign.