This post was written 8 months ago and therefore may not be as accurate as more recent posts.

Malcolm Coles: How I earned loads of Links by ignoring SEO

  • Lemonly – infographics, keep mobile in mind and try to make infographics responsive as readership is still very large on mobile devices.
  • Headlines – should be aiming to get people to read worthwhile, educative content 
  • Dumbing-down that won’t last – need a more long-term vision for content production
  • People don’t share profanity so try to exclude from titles or structured data.
  • AB testing headlines – this is something you can do to see if the title is better for shareability. Also experiment with social structured data.
  • Most Facebook users browse on their mobile so ensure any shareable content is going to be viewed well on them.
  • “Newsjacking” – Wayne Rooney salary calculator as an example – almost forces a link if users have to see it to understand the story 
  • The importance of collaboration – most affirmed generation in history

Pete Handley’s SEO audit checklist

Although the slides do cover most, here’s some more notes… (also, Pete is awesome)

  • Canonical tags – trailing slashes may be an issue so make sure they’re covering all possible dupe content issues
  • Optimise – mapping keywords to pages is something you should do and be on top of.
  • Sitemaps – use different Sitemaps for measuring indexation levels on different areas of the site. Here you’ll be able to knuckle down any indexation issues on a section/page level much easier.
  • Alt tagging – not used as much but ensure you do it, as well as making relevant filenames
  • HREF Lang – it’s a complex process. Having an XML sitemap over inline tagging makes life easier

Adrian Durow – Think Eyes… Not Keywords

  • Authorship markup won’t necessarily work,  but more authors on a page tend to increase residual trust
  • Domain names do make a difference for authority
  • Naturally attracted attention – sales worthy language – review and number language, eg “3 reasons etc”

Categories: Conferences

Jamie Faulkner

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Jamie is a writer with several years’ experience in the industry. He currently writes content on a wide range of topics, from finance and technology to sports and online casinos, creating on-page content, developing blogs, and writing guest features. As well as creating content, Jamie has worked on content strategy with several clients to build more shareable and user-friendly content.A self-confessed foodie and amateur chef, he started out writing for regional food and drink websites and has also honed his writing skills through his personal blog. Pick his brains on where to go for the best Gin Martini or the tastiest Middle Eastern cuisine.

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