Marketing

Digital Marketing in Manchester

FireCask has been providing digital marketing solutions to Manchester for over a decade. From creating creative content for blogs, to engaging social media posts. We work with you to fully understand what your business needs from your digital marketing. 

Digital marketing encompasses a number of different services. Below, we outline some of our core digital marketing services. Whether you just need help with your SEO or you want a full service solution, we can create a digital marketing package for you.

SEO

SEO stands for search engine optimisation. This means creating an online presence that gets noticed by search engines, and deemed important enough for users. By optimising your digital presence for search engines, you’ll be able to appear in key search results. 

If your target audience is searching for your products or services online, you want to be front and centre. To help your website appeal to search engines, there’s a number of checks and optimisations that need to be made. These include SEO content, site health, backlinks and more.

Paid Media

As well as taking care of your search engine marketing and organic social media, we can also manage your paid media campaigns. These include paid social advertising and PPC (Google Ads). 

Investing in paid digital advertising can massively increase the reach of your brand awareness. By building out an effective paid media strategy, we can easily connect with your target audience and work to turn them into paying customers. 

Paid media is a great way to support your other digital marketing strategies. It can speed up brand awareness, help you reach an even broader audience and double the amount of conversions you see month on month. 

Content Marketing

Our content marketing perfectly marries creativity and strategy. We can help you create branded content that not only engages and converts, but also appeals to search engines. Whether it’s content for your blogs or creative images for your social media, we have the capacity to produce content that perfectly fits your brand and serves a purpose. 

Our content marketing strategies are always closely tied into a wider campaign plan. This means any content we create has a clear goal. We never create content just for the sake of it, everything helps us to reach your bigger business goals and KPIs. 

Digital Outreach

Digital Outreach and PR is essential for those building brand awareness and trying to get noticed by search engines. Our Digital PR team knows how to create content worthy of coverage and get you placements in the publications that matter most. 

We can curate unique data and stories for your brand, to help position you as a thought leader in your industry. We always focus on placing your content in publications that will not only improve your reach, but also build links back to your website. This strategy is the best way to create a digital PR campaign that serves both SEO and your wider PR strategy.

Social Media

Social media marketing is one of the most powerful marketing tools available. Not only does it offer a huge reach for businesses, but it is also an affordable way to get your brand in front of your target audience. Use Social Media to build community and position you as a trusted and reliable business. 

The key to an effective social media strategy is to understand who your audience is, what they are looking for and where they can be found online. We can help you narrow down exactly the type of audiences you need to be connecting with and offer content that allows you to nurture engagement and brand loyalty. 

Email Marketing

Whether you have a service-based or ecommerce business, email marketing can offer a more direct connection with your audience. By offering regular newsletters, lead magnets and discounts, you can curate a much more engaged community. 

We use automated workflows to create effective sales funnels and turn new users into paying clients or customers. We can retarget your loyal followers through remarketing emails and staying in touch with previous clients to nurture repeat sales. With email marketing, the possibilities are endless.