Skip to main content

Content Marketing Agency

We create high-quality content for your ideal audience 

Content marketing is an excellent way to showcase any products or services that you sell to new and existing customers. With the right mix of useful and interesting content, you can grow your reputation and in turn, improve your relationship with your customers and audiences.

At FireCask, we understand the importance of content in generating trust, authority and sales – that’s why we only ever create meaningful content by combining stats with creativity. This helps us to create high-quality content marketing strategies that support the aims and objectives of your business.

Content Marketing

We are a specialist content marketing agency in Manchester

Content marketing is all about creating engaging content for your ideal audience. Whether it be written blog posts or amazing imagery for social media, our team of content experts can help. 

As well as engaging your target audience, your content can also help your visibility online. Through SEO content creation, we can write onsite or offsite content that gets you ranking for your most important keywords. 

When you start working with us, we’ll ask you for a tone of voice document and any brand identity materials you have. This is so we can seamlessly create content that feels 100% on brand. It also allows us to understand exactly what your audience is looking for online and the ideal content they might want to consume.

Your content marketing strategy

Content marketing is all about offering value to your target audience. By offering information freely, you can massively improve brand loyalty, recognition and awareness. 

When we create your content marketing strategy, we use a fully-integrated approach. This means we create content that not only engages your audience but also supports all of our other marketing efforts. 

For SEO, we create content that is keyword focused or is perfectly designed to encourage the building of backlinks. Using SEMrush – with whom we are a partner – we can craft the perfect SEO content for your website. 

With social media, all of our content is created to engage your audience, build a following and encourage loyalty. We also offer Paid Social Media Advertising, to help your content reach as wide of an audience as possible.  

We can even create clickable email marketing campaigns, helping deliver your content straight to your audiences inbox. As both a Klaviyo and Mailchimp partner, we know exactly what email content encourages opens, traffic and conversions. 

Content Marketing

Your business drives our content marketing strategy

All of our content marketing strategies revolve around your business goals.

  • Want to appear in search engineer results for keywords and phrases? We can assist with SEO content such as creating new landing pages, blogs and existing page optimisations
  • Looking to build a loyal following on social media? We can help create engaging content that encourages follows, website visits and build relationships between your brand and potential clients or customers 
  • In need of nurturing your existing audience? We’ll create email marketing campaigns that deliver content straight to your audience’s inbox and keeps them engaged with your brand
  • Want to build your company’s reputation as a thought leader in your industry? Our digital PR can help get your name in some of the UK’s top publications, such as the Daily Express and the Mail Online 

We combine a goal-focused and creative approach when it comes to all of our content. This ensures that we can not only stay ‘on-brand’ but that we can also help you find new ways to connect with your audience.  

With regular internal idea generation sessions, we review what worked and what didn’t to build campaigns that perform and consistently achieve KPIs.

Content marketing services from FireCask

Content marketing is all about using content creation to build relationships, provide value and establish your business as a thought leader. 

All of the content we create for you has a clearly defined purpose, backed up by research and analysis. We work with you to create content that feels like a part of your brand and works to get you closer to your business goals.   

We specialise in: 

  • Written SEO content for blogs and onsite landing pages 
  • Digital PR – written content placed in varying online and offline publications
  • Imagery design for social media or onsite graphics 
  • Social media videos such as reels
  • Social media post creation and scheduling 
  • Email creation and management of email marketing campaigns 
  • Paid social media or search engine advertising 

If you think content marketing could help elevate your business, why not get in touch with us here at FireCask? 

  • Market research
  • Audit & analysis
  • Short and long-term content
  • Creative copywriting
  • Onsite content optimisation
  • Brand voice creation
  • KPI development
  • Reporting & measurement

Content Marketing FAQs

What is content marketing?

Content marketing is generally defined as the creation and promotion of online content. This can include blog posts, videos, eBooks, product pages and more. The aim of content marketing is to get information out to audiences and engage them.

What elements form a content marketing strategy?

It includes everything from research, analysis, planning, optimisation, reporting and amplification. These are usually based around your brand and its requirements.

How do you measure the ROI of content marketing?

There are two factors to consider with ROI- your business goals and what comes before ROI. ROI can be considered as traffic, conversions, number of website visitors, etc, and differs between businesses based on their individual goals and targets.

How does FireCask go about setting up and implementing a content marketing strategy?

In most cases, we start with research and planning. We like to spend time getting to know your business, before assessing the market, setting out targets and planning our strategies.

What’s the difference between content marketing and SEO?

Content marketing is part of a successful SEO campaign, with technical SEO and quality backlinks being the other important elements that make up SEO. We make sure the content we produce meets the requirements of the SEO strategy your business follows.

How much involvement do I have with my business’ content marketing?

This is your decision! You can choose to simply review the content we produce or get stuck into the finer details of the campaign. Either way, we will make sure to follow your business’ needs.

We work with great brands

Expedia Festival Findr logoiCount logoMOMA Foods logoStorebox Self Storage logoVitabiotics logoWhichBingo logoAlexander & Co. logoCrown Clinic logo

Want to work with us on something amazing?

Contact us today

0161 222 8655

Our client testimonials

Quidco Testimonial

FireCask has been a fantastic company to work with! Rachel and her team have been very approachable and responsive. From day one, they understood our personal brand requirements and have exceeded our expectations with the quality of their writing and thorough research. They continue to effortlessly produce a wide range of creative, SEO-optimised content for Quidco Compare and we look forward to working with them on more projects in the future.
- Scott Wood, Head of SEO

Alexander & Co Testimonial

We’ve experienced a doubling of traffic to our site with a similar response by telephone. FireCask’s team have also helped us with our social media and provided in-house training to staff. They are friendly and approachable, and more importantly, know what they are doing.
- Stephen Verber, Partner

Better Bathrooms Testimonial

When looking for ways to engage our customers during our peak period, we approached the team at FireCask for expert SEO and social support. Not only did they produce a fantastic variety of onsite and social content, but they also helped to organise the whole process in order to meet our tight deadline. Their specialist skills and creative minds proved indispensable and we would happily recommend the FireCask team to businesses looking for quality SEO and content services.
- Ben Fox, Head of Digital

Expedia Testimonial

Expedia has been working with FireCask for over a year now and have worked with Alex and Rhys on many different projects. Not only have they been proactive with everything we’ve worked together on, but their creativity and knowledge of Search has definitely enhanced our projects and helped steer more people into the main Expedia sites throughout Europe.
- David Tutin, Senior SEO Specialist

MOMA Foods Testimonial

We’ve been working with Firecask for over a year now and don’t know where we’d be without them. They came on board at a crucial moment in the MOMA brand redesign to kick start our new website which included a brand new eCommerce function. We’ve seen consistent improvement month on month of both our search rankings and our conversion funnel. They go above and beyond to really understand the industry and keep on top of worldwide trends and insights. It’s also great to have an agency partner that is flexible and can adapt their delivery styles to suit their client’s needs.
- Andi Sumner, Marketing Manager

Storebox Testimonial

We started working with Firecask in early 2016 and they have done a great job in helping our digital marketing 'grow up'. As a small company that is experiencing solid growth, we needed to professionally develop and execute our marketing strategy but were not in a position to do this in-house. FireCask have been the perfect solution for us by taking a real 'owners' view of our marketing and helping drive sales to our new sites. Would definitely recommend them.
- Michael Conway, Director

The Case Farm Testimonial

Case Farm has been working with FireCask for over three years now. Each year they have eclipsed targets and proved their worth to our brand. Their content team, supplemented by their excellent agency-wide knowledge of search and WordPress, continues to galvanise our content strategy and significantly contribute to KPIs. We’re looking forward to continuing our working relationship with them for years to come.
- Gareth Breeze, Ecommerce Director at The Peli UK Group

Amy Winehouse Foundation Testimonial

Alex began consulting with the Amy Winehouse Foundation just after its formation. He has been able to not only help with the Foundation's website but has also become a valuable person to liaise between the Foundation and other organisations we work with and/or support.
- Jane Winehouse, Managing Trustee

Contact Us:

    This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

    Contact Us:

      This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

      Contact Us:

        This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

        Contact Us:

          This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

          Contact Us:

            This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

              This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

              Contact Us:

                This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.