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Content Marketing Services

We create high-quality content and make sure the right people see it

Content marketing is one of the greatest ways to naturally showcase your products or services to both loyal and potential customers. With the right mix of useful and interesting content, you can grow a worthy reputation within your industry which, in turn, leads to strong relationships with the right audiences.

Here at FireCask, we understand just how crucial content is for generating trust, authority and sales – that’s why we’ll never create content for the sake of having words on a page. We combine facts and stats with creativity, to develop and implement a content marketing strategy that will support your business’ aims and objectives.

Content Marketing

A specialist content marketing agency

We have a team of experienced content writers who can bring any topic to life, ensuring that customers engage with your website and consequently grow your presence online.

Hailing from a wide range of backgrounds, we take a unique look at your business and work out the best approach, not only for your content marketing requirements but to ensure that we’re working in tandem with your business.

We also know that good content can strengthen your brand in search. As well as creating great new content for your website, our content marketing team always keeps SEO best practices at the forefront of their minds to further add to your campaigns.

Your content marketing strategy – Go bold or go home

Content marketing is selling without selling – you are giving your audiences a piece of your brand that they will want to engage with, interact with and ultimately make them realise that they want to use your service.

Your competitors are likely to be working on content marketing campaigns of their own, so it pays to be bold and implement a strategy that not only covers all ground but diverts your audience’s attention away from other brands in the industry.

Our celebrated combination of technical and creative content, showcased in a variety of formats, can pique the interest of potential customers and tell them what your business is all about.

Content Marketing

Your business drives our content marketing strategy

Our content marketing strategies are founded on the desire to achieve results for your business – whether that’s conversions, leads or brand amplification. Content for content’s sake is not what you get with FireCask, and you can rest assured your own business’ strategy will be unique and tailored to your goals and needs.

Content marketing services from FireCask

We provide a complete content marketing service to each of our clients. From market research to strategy to expert content creation, we’re happy to cover all elements of your business’ content marketing needs, or alternatively, work with you on a consultancy basis – whatever works best for you.

Our content specialists will deliver a variety of unique content for your website and for all relevant marketing channels too.

As a full-service digital marketing agency, we’re able to bring together our content marketing services with other areas that we specialise in. SEO will help to optimise your content marketing for search, while digital PR and social media marketing can amplify the unique content we’re creating for your business. What’s more, our design and development team can ensure the content we create looks visually appealing and functions effectively.

  • Market research
  • Audit & analysis
  • Short and long-term content
  • Creative copywriting
  • Onsite content optimisation
  • Brand voice creation
  • KPI development
  • Reporting & measurement

Discuss strategy with our content marketing experts

Our content marketing team can help you and your business with one-off content audits, long-term content marketing strategies and creative campaigns. Call us for an informal chat on 0161 222 8655 or complete our short enquiry form and we will be in touch shortly.

Their content team continues to galvanise our content strategy and significantly contribute to KPIs
Gareth Breeze,
Ecommerce director at The Peli UK Group

Content Marketing FAQs

What is content marketing?

The term content marketing refers to the creation and promotion of quality online content for business purposes. From the likes of blog posts and product pages, eBooks and videos, the aim of content marketing is to provide plenty of useful information to your target audiences, to engage them, gain their trust and nurture the relationship over time. Building a strong relationship with your audience can improve their interest in your products or services.

What elements form a content marketing strategy?

There’s much more to content marketing than simply writing content for the sake of it. It encompasses everything from research, analysis, strategy, planning, creation, optimisation, amplification and reporting. A content marketing campaign is a marathon, not a sprint, but it’s well worth the time and effort it takes to build.

How do you measure the ROI of content marketing?

There are two factors to consider when it comes to the ROI of content marketing – what your business goals are and what comes before the actual ROI.

Firstly, what your business considers an indicator of a ROI (such as traffic, visits to a particular page, conversions etc), another business might not. That’s why we work with our clients to set content marketing KPIs aimed towards satisfying their own individual ROI targets.

Secondly, although ROI is the ultimate goal, there are plenty of milestones that a content marketing campaign can achieve along the way to reaching that goal – and they are important too. Every single campaign is unique and as such, we like to celebrate each of the successes we achieve as part of our content marketing strategy – rest assured, you’ll hear all about the results we’re achieving along the way.

How does FireCask go about setting up and implementing a content marketing strategy?

We’re pretty flexible in our approach to the setup and execution of our clients’ content marketing campaigns (after all, what works for one business might not necessarily work for another), but in most cases, we kick things off with some research and planning.

We first like to spend a little time getting to know everything about a business – including its offering, messaging, goals, audiences and USPs. From there, we’ll carry out research, assess the market, set realistic targets and plan out a strategy designed to achieve goals.

What’s the difference between content marketing and SEO?

Content is one of the three most important elements of a successful SEO campaign, alongside technical SEO and quality backlinks. With that in mind, our content marketing efforts ensure the content we produce meets the needs of your audiences as well as the needs of the SEO strategy. Content marketing and SEO work hand in hand to make sure your content is not only top-notch but visible in the right online spaces and promoted to the most relevant audiences.

How much involvement do I have with my business’ content marketing?

This is entirely up to you! We have some clients who like to leave us to it while reviewing our regular performance updates, and others who enjoy getting stuck into some of the finer details of the campaign. We’re happy to work with you and your business in a way that best suits your routine.

We work with great brands

Expedia Festival Findr logoicount logoMOMA Foods logoRepresent logoStorebox Self Storage logoToys for a Pound logoVitabiotics logoWhichBingo logo

Our client testimonials

Quidco Testimonial

FireCask has been a fantastic company to work with! Rachel and her team have been very approachable and responsive. From day one, they understood our personal brand requirements and have exceeded our expectations with the quality of their writing and thorough research. They continue to effortlessly produce a wide range of creative, SEO-optimised content for Quidco Compare and we look forward to working with them on more projects in the future.
- Scott Wood, Head of SEO

Alexander & Co Testimonial

We’ve experienced a doubling of traffic to our site with a similar response by telephone. FireCask’s team have also helped us with our social media and provided in-house training to staff. They are friendly and approachable, and more importantly, know what they are doing.
- Stephen Verber, Partner

Better Bathrooms Testimonial

When looking for ways to engage our customers during our peak period, we approached the team at FireCask for expert SEO and social support. Not only did they produce a fantastic variety of onsite and social content, but they also helped to organise the whole process in order to meet our tight deadline. Their specialist skills and creative minds proved indispensable and we would happily recommend the FireCask team to businesses looking for quality SEO and content services.
- Ben Fox, Head of Digital

Expedia Testimonial

Expedia has been working with FireCask for over a year now and have worked with Alex and Rhys on many different projects. Not only have they been proactive with everything we’ve worked together on, but their creativity and knowledge of Search has definitely enhanced our projects and helped steer more people into the main Expedia sites throughout Europe.
- David Tutin, Senior SEO Specialist

MOMA Foods Testimonial

We’ve been working with Firecask for over a year now and don’t know where we’d be without them. They came on board at a crucial moment in the MOMA brand redesign to kick start our new website which included a brand new eCommerce function. We’ve seen consistent improvement month on month of both our search rankings and our conversion funnel. They go above and beyond to really understand the industry and keep on top of worldwide trends and insights. It’s also great to have an agency partner that is flexible and can adapt their delivery styles to suit their client’s needs.
- Andi Sumner, Marketing Manager

Storebox Testimonial

We started working with Firecask in early 2016 and they have done a great job in helping our digital marketing 'grow up'. As a small company that is experiencing solid growth, we needed to professionally develop and execute our marketing strategy but were not in a position to do this in-house. FireCask have been the perfect solution for us by taking a real 'owners' view of our marketing and helping drive sales to our new sites. Would definitely recommend them.
- Michael Conway, Director

The Case Farm Testimonial

Case Farm has been working with FireCask for over three years now. Each year they have eclipsed targets and proved their worth to our brand. Their content team, supplemented by their excellent agency-wide knowledge of search and WordPress, continues to galvanise our content strategy and significantly contribute to KPIs. We’re looking forward to continuing our working relationship with them for years to come.
- Gareth Breeze, Ecommerce Director at The Peli UK Group

Amy Winehouse Foundation Testimonial

Alex began consulting with the Amy Winehouse Foundation just after its formation. He has been able to not only help with the Foundation's website but has also become a valuable person to liaise between the Foundation and other organisations we work with and/or support.
- Jane Winehouse, Managing Trustee

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