FIRECASK

About us

A small but powerful Manchester agency

FireCask is a full-service digital marketing and web development agency. We work with clients large and small, all over the world. Some use us as their whole marketing team; others bring us in to support their own. Either way, we strengthen your business online with expertise in both marketing and development. This is the page to have a good nosey at who we are and what our clients say about us.

Our story

TL;DR

FireCask was founded in Manchester by Alex and Anna Moss, and has grown into one of the most technically respected SEO, content and development teams in the UK. Alex leads the technical SEO and development work; Anna leads content, social media and business development. Together they built a team that pairs deep engineering knowledge with real commercial focus.

Over a decade later, that blend is still what sets us apart. We combine four connected disciplines (SEO and content, WordPress and Laravel development, paid media, and branding and design) under one roof, so nothing falls between the cracks. From ambitious scale-ups to enterprise brands like Expedia and Reed, the approach is always the same: technical rigour, honest advice, and work measured against the numbers that matter.

  • A team with E-E-A-T

    Our core team who execute have years of experience in digital marketing, and act as your point of contact.

  • Honest about what moves the needle

    We tell you what will drive results and what will not, even when it loses us the upsell. Trust is the only thing that compounds faster than organic traffic.

  • Technical depth meets commercial focus

    Most agencies are strong on content or strong on engineering. We are built to do both, and to make them reinforce each other.

  • Measured against your business

    Rankings and ROAS are means, not ends. We report against pipeline, revenue and the goals that actually keep your lights on.

Core disciplines

What we actually do

Connected services under one roof. Here is the practical version: what each discipline covers, and where it fits.

Meet the team

The people you will actually work with

  • Alex Moss
    Co-founder

    Alex Moss

    Director

    Alex co-founded FireCask in 2013 and leads its technical SEO and development work. He has spent more than 20 years in search and has worked with WordPress since 2009, building hundreds of sites and personally auditing hundreds more.

    He is also Principal SEO and Product Innovator at Yoast, whose software helps power SEO best practice on nearly 14 million WordPress and Shopify sites, and co-presents its monthly podcast, The SEO Update. His focus now is AI and agentic search: making sure a site can be read and used by AI tools as well as by people. He has spoken at industry events for more than a decade and trains in-house and agency teams.

  • Anna Moss
    Co-founder

    Anna Moss

    Director

    Anna co-founded FireCask in 2013. She leads the agency's content, social media and ideation work, and looks after business development and its charity and community work. Before FireCask she was Director of Communications at 3 Door Digital, and before that she spent two years as a commercial property solicitor.

    She was named Young Businesswoman of the Year in 2012, and Manchester Champion at the 2015 Made in Manchester Awards for her work with the city's charities. She mentors young people across Manchester and runs employability sessions for them.

  • Rachel Campbell

    Rachel Campbell

    Marketing Director

  • Cat Crawford

    Cat Crawford

    Senior Marketing Manager

  • Siobhan Keeley-Bowen

    Siobhan Keeley-Bowen

    Marketing Consultant

  • Jacek Olczak

    Jacek Olczak

    Frontend Developer

  • Chris Mursec

    Chris Mursec

    Backend Developer

Who we work with

Brands that trust us with their growth

Working with FireCask has been excellent. Not only are they diligent, responsive and customer focussed, but they have also been proactive in making suggestions to improve our site.
Ben SoleProject Lead, Franchising, Reed
Alex and the team at FireCask exceeded our expectations when we underwent a rebrand. We spoke to a lot of branding agencies before we chose FireCask, and the main reason was their process and their ability to be able to understand what we wanted from the rebrand.
David Lovett-HumeCEO, Asemblr
We have seen consistent improvement month on month of both our search rankings and our conversion funnel. They go above and beyond to really understand the industry and keep on top of worldwide trends and insights.
Andi SumnerMarketing Manager, MOMA Foods
FireCask delivered effortlessly on the design, build and optimisation of our WordPress platform in a friendly and timely manner. I found it a pleasure to work with them and will continue to use their services.
Jon BishopDirector of Content & Optimisation, Funding Circle

Get in touch

Let's talkabout yourproject

We'd love to hear what you're working on, and how we can help.

0161 222 8655info@firecask.com
16 Blackfriars Street, Manchester, England, M3 5BQ

Get in touch

Let us know how we can help!