Paid Media Advertising

At FireCask, we use paid media advertising to help you reach a wider target audience, retarget previous website visitors and customers and create more opportunities for conversion.

We take a three-tier approach to all of our paid media campaigns, helping to attract new leads, nurture them and turn them into paying customers. We can even seamlessly integrate paid advertising alongside other services such as content marketing, organic social media and SEO. Helping build a comprehensive, full-service digital marketing approach for your business.

Want to create a successful paid media strategy? Get in touch with us below.

Why come to FireCask for Paid Media

Our client Toys For a Pound saw a huge increase in their online ecommerce conversions when they chose us to manage their paid media campaigns. We managed to achieve an average monthly ROI percentage of 1,432% from social media ads and an average ROI percentage of 2,500% for their Google PPC ads.

We know how important protecting your brand can be. This is why we always send over imagery and ad copy for approval before putting anything live.

You’ll have a say in everything that goes into your paid media advertising, from the landing pages we use to the audiences we target.

We also want to keep you in the loop regarding how your ads are performing each month. For paid media campaigns we offer bi-weekly reports on performance. We combine our knowledge to create paid ads that draw in, involve, and turn your desired audience into customers.

First, we need to determine your goals for your paid advertising. Then, we can start brainstorming ideas for creative copy, imagery, or video to reach your target audience.

Pairing paid and organic marketing can help you reach more users. This can increase the size of your sales funnel and can also help move users towards conversion more efficiently.

We examine various advertising objectives and ad types. This ensures that we select the best method to promote your business.

We like to be proactive with our paid media strategies, and our reports allow us to do just that. If something isn’t working we can create quick solutions to get things moving in the right direction again.

Not only are our team Google Ads certified, but FireCask is also an agency partner of both Google and Meta (Facebook and Instagram).

How do our Paid Media services work?

A successful paid media service needs to be rooted in both strategy and creativity. That’s why we pull all of our expertise together to see how we can create paid ads that attract, engage and convert your target audience.

After we have established what your goals are for your paid advertising efforts, we get to work thinking about creative copy, imagery or video to help pull in your audience. Paying close attention to the channel we’re using and the demographics of each platform, we create ads that speak directly to the people you want to bring to your business.

We explore the many different types of advertising objectives and ad types, to make sure we are choosing the very best way to promote your business. A large part of our strategy revolves around A/B testing, to ensure we have the very best creative and ad copy combo.

Why does your business need Paid Media?

Did you know that digital ads can increase your brand awareness by up to 80%? This is because paid media allows you to widen your pool of potential clients and customers.

If you’re struggling to see a steady incline in your website traffic or get your social following to that next big milestone, paid media could be the solution.

According to social scheduling giant Hootsuite, around 4.74 billion people across the world now use social media. When you post organically the percentage of that audience you reach is minimal. However, by utilising social media advertising you’ll have access to a much bigger portion of that audience.

Google also has a huge audience base you can tap into. Around 89.3 billion users per month log on to use Google’s search tool. It’s the most visited website in the world currently and by investing in PPC you’ll have the opportunity to get your brand front and centre.

Pairing paid and organic marketing can help you capture more users into your larger sales funnel and move them towards conversion much more efficiently. Make sure to explore our organic SEO and social media management services.

How do we track the success of our Paid Media?

We collect and analyse all your data and create easy-to-understand reports that tell you exactly what you need to know.

Our reports offer a complete overview of the campaign, detailing what did and didn’t work so we can build on the campaigns each month. We always want to be pushing for bigger and better results, which is why we use all of our data to influence campaign planning month on month.

If you’d like to work with us on your own paid media campaigns, get in touch with our team using the form below. We’re happy to jump on a call to answer any questions you may have.

Paid Media FAQs

What is Paid Media?

Paid media is online advertising in its purest form. Directly descended from traditional print advertising, paid media allows you to pay to get your brand seen by a mass audience.

Unlike traditional media, digital advertising allows you full control over who sees your ads, when they see them and offers a closer link between you and your target audience.

What is Paid Social Media Advertising?

You can explore even more information about our social media advertising services by clicking here. In summary, social media advertising is a very visual way to advertise online across many different platforms.

Instead of waiting for your target audience to find you organically on social media, you can place your ads directly on their social media feeds.

How does Paid Media work?

Paid media requires a monthly, weekly or daily budget which is then spent through ‘bidding’ in digital auctions. The higher the bids, the more people see your content.

Different platforms use different auction types and no two are the same. This is why it’s so important to enlist the help of a paid media specialist, so you can make sure to give your ads the best chance of competing in these competitive auction spaces.

Is Paid Media expensive?

How expensive paid media is, depends on which platform you are using and how big of a reach you would like to achieve.

The cost of paid media varies depending on the platform you’re using. Additionally, the reach you want to achieve also affects the cost. If you’d like to discuss your paid media budget in more detail and what you could expect from our services, why not jump on a call with our team?

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Our client testimonials

Better Bathrooms Testimonial

When looking for ways to engage our customers during our peak period, we approached the team at FireCask for expert SEO and social support. Not only did they produce a fantastic variety of onsite and social content, but they also helped to organise the whole process in order to meet our tight deadline. Their specialist skills and creative minds proved indispensable and we would happily recommend the FireCask team to businesses looking for quality SEO and content services.

- Ben Fox, Head of Digital

Expedia Testimonial

Expedia has been working with FireCask for over a year now and have worked with Alex and Rhys on many different projects. Not only have they been proactive with everything we’ve worked together on, but their creativity and knowledge of Search has definitely enhanced our projects and helped steer more people into the main Expedia sites throughout Europe.

- David Tutin, Senior SEO Specialist

MOMA Foods Testimonial

We’ve been working with Firecask for over a year now and don’t know where we’d be without them. They came on board at a crucial moment in the MOMA brand redesign to kick start our new website which included a brand new eCommerce function. We’ve seen consistent improvement month on month of both our search rankings and our conversion funnel. They go above and beyond to really understand the industry and keep on top of worldwide trends and insights. It’s also great to have an agency partner that is flexible and can adapt their delivery styles to suit their client’s needs.

- Andi Sumner, Marketing Manager

Storebox Testimonial

We started working with Firecask in early 2016 and they have done a great job in helping our digital marketing 'grow up'. As a small company that is experiencing solid growth, we needed to professionally develop and execute our marketing strategy but were not in a position to do this in-house. FireCask have been the perfect solution for us by taking a real 'owners' view of our marketing and helping drive sales to our new sites. Would definitely recommend them.

- Michael Conway, Director

The Case Farm Testimonial

Case Farm has been working with FireCask for over three years now. Each year they have eclipsed targets and proved their worth to our brand. Their content team, supplemented by their excellent agency-wide knowledge of search and WordPress, continues to galvanise our content strategy and significantly contribute to KPIs. We’re looking forward to continuing our working relationship with them for years to come.

- Gareth Breeze, Ecommerce Director at The Peli UK Group

Alexander & Co Testimonial

We’ve experienced a doubling of traffic to our site with a similar response by telephone. FireCask’s team have also helped us with our social media and provided in-house training to staff. They are friendly and approachable, and more importantly, know what they are doing.

- Stephen Verber, Partner

Amy Winehouse Foundation Testimonial

Alex began consulting with the Amy Winehouse Foundation just after its formation. He has been able to not only help with the Foundation's website but has also become a valuable person to liaise between the Foundation and other organisations we work with and/or support.

- Jane Winehouse, Managing Trustee