Paid Media Agency | Paid Social Agency

What is paid media?

Paid media is an offsite marketing practice that uses sponsored content or advertising to boost your website presence on third party pages and feeds. Paid media services include PPC advertising, branded content, and display ads.

Here at FireCask, we like to get to know you and your business and use that understanding paired with the latest advertising formats to build brand awareness, increase traffic, and drive conversions. Paid social media and PPC advertising allow us to put optimised content in front of the right audiences and achieve your business goals in a way that’s as powerful as it is cost-effective.

Why use paid media?

Paid media is a highly effective way of increasing brand awareness for your business. Whether it’s through a sponsored Facebook post, a Google ad, or a promoted tweet; paid advertising practices have the power to drastically increase the number of clicks to your website.

Social media platforms offer a variety of paid promotional opportunities. For example, Facebook lets you target your ads based on a user’s age, gender and interests; Twitter allows businesses to promote tweets to reach more people outside of your following and, Instagram has a feature which allows you to promote your photo or video ads on a user’s feed. With millions of users on social media, it’s certainly worth considering a full paid media marketing strategy for your business.

PPC and PPC management

Looking for a PPC agency in Manchester? Look no further than FireCask. As a paid media agency, our pay-per-click experts know how to target ads with precision using their specialist approach to PPC campaign management. Using a logical and concentrated method, we treat your budget like it’s our own, and make a continuous effort to review campaigns so that you’re getting the ROI that you deserve. From our PPC management, you can expect a number of elements, including:

Keyword Research

Competitor Analysis

Campaign Optimisation

Split Testing

Paid Social Ads

At FireCask, we combine a thorough understanding of your business with carefully considered targeting tactics to develop, implement and manage your paid social campaigns. We can produce paid social media strategies that are trackable and measurable, and by monitoring, testing and tweaking, we can continuously optimise campaigns and make sure you get the most out of your advertising spend – whether that’s from engagement, leads, or conversions. Our paid social services include, but are not limited to:

Landing Page Optimisation

International Advertising

Remarketing

Competitor & Landscape Analysis

Our client testimonials

Better Bathrooms Testimonial

When looking for ways to engage our customers during our peak period, we approached the team at FireCask for expert SEO and social support. Not only did they produce a fantastic variety of onsite and social content, but they also helped to organise the whole process in order to meet our tight deadline. Their specialist skills and creative minds proved indispensable and we would happily recommend the FireCask team to businesses looking for quality SEO and content services.

- Ben Fox, Head of Digital

Expedia Testimonial

Expedia has been working with FireCask for over a year now and have worked with Alex and Rhys on many different projects. Not only have they been proactive with everything we’ve worked together on, but their creativity and knowledge of Search has definitely enhanced our projects and helped steer more people into the main Expedia sites throughout Europe.

- David Tutin, Senior SEO Specialist

MOMA Foods Testimonial

We’ve been working with Firecask for over a year now and don’t know where we’d be without them. They came on board at a crucial moment in the MOMA brand redesign to kick start our new website which included a brand new eCommerce function. We’ve seen consistent improvement month on month of both our search rankings and our conversion funnel. They go above and beyond to really understand the industry and keep on top of worldwide trends and insights. It’s also great to have an agency partner that is flexible and can adapt their delivery styles to suit their client’s needs.

- Andi Sumner, Marketing Manager

Storebox Testimonial

We started working with Firecask in early 2016 and they have done a great job in helping our digital marketing 'grow up'. As a small company that is experiencing solid growth, we needed to professionally develop and execute our marketing strategy but were not in a position to do this in-house. FireCask have been the perfect solution for us by taking a real 'owners' view of our marketing and helping drive sales to our new sites. Would definitely recommend them.

- Michael Conway, Director

The Case Farm Testimonial

Case Farm has been working with FireCask for over three years now. Each year they have eclipsed targets and proved their worth to our brand. Their content team, supplemented by their excellent agency-wide knowledge of search and WordPress, continues to galvanise our content strategy and significantly contribute to KPIs. We’re looking forward to continuing our working relationship with them for years to come.

- Gareth Breeze, Ecommerce Director at The Peli UK Group

Alexander & Co Testimonial

We’ve experienced a doubling of traffic to our site with a similar response by telephone. FireCask’s team have also helped us with our social media and provided in-house training to staff. They are friendly and approachable, and more importantly, know what they are doing.

- Stephen Verber, Partner

Amy Winehouse Foundation Testimonial

Alex began consulting with the Amy Winehouse Foundation just after its formation. He has been able to not only help with the Foundation's website but has also become a valuable person to liaise between the Foundation and other organisations we work with and/or support.

- Jane Winehouse, Managing Trustee

FireCask is a leading PPC & Paid Social Management Agency in Manchester