10

pieces of high
quality coverage
achieved

Brief

Vitabiotics understand just how important it is to feel well at every stage of life. The challenge for us was to build an interactive, standalone piece of content, with amazing shareability.

The concept behind the Wellness Score tool to help their customers understand their own wellness, and how to maintain and improve it.

Summary

The Wellness Score tool invites the user to input anonymous information about
their lifestyle and calculates their ‘Score’ based on a matrix.

Using this score, the tool automatically suggests further resources to help the user improve or maintain their score, to keep them feeling well.

Results

Released during ‘Healthy Eating Week’ ensured that the promotion, outreach and digital PR were targeted at the right publications at a time where they were looking for content to support their editorial calendar. A vital component when so many other companies are competing for the same coverage.

1,000

page views
during launch
week

15%

clicked through to
a product page