Expedia – FestivalFindr

We were tasked with designing and building a microsite for Expedia, based around the annual Edinburgh festivals and offering tips for those who attended the events. With a short turn around time and plenty of work needed to perfect the project, this was a challenging yet rewarding campaign to work on for the FireCask team.

Brief:

Your name is down and you’re getting in! Welcome to your backstage pass to the world’s leading festival city, Edinburgh!
We developed FestivalFindr for Expedia in response to their collaborative relationship with Festivals Edinburgh.

The project was designed to offer the ‘inside scoop’ on everything Edinburgh has to offer, focusing on alternative and great value places to stay during August in Edinburgh’s peak festival period.

Using Expedia’s hotel booking engine, FestivalFindr helps festival-goers discover some of the amazing alternative accommodation available in Edinburgh. From vacant student halls, to ‘off the radar’ quirky hotels, FestivalFindr has them all.

How we did it:

We used a combination of our design, marketing and development expertise to make FestivalFindr a household name. These included:

  • Creative Website Design
  • Functional Website Development
  • Onsite Content Creation
  • Outreach & Digital PR

Results:

  • Established a streamlined process between three teams in different businesses.
  • Successfully completed the project to client standards in 4 weeks.
  • Launched on the first ‘World Fringe Day’ in July, FestivalFindr found its audience in publications covering this timely event.
  • Generated over 11,000 unique visitors to the FestivalFindr website.
  • Achieved 6 pieces of high-quality press coverage.

Want to work with us on something amazing?

Contact us today

0161 222 8655

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