Email Marketing Agency

Why come to FireCask for Email Marketing?

FireCask has a proven track record of delivering results when it comes to our clients email marketing campaigns. 

We know that email marketing is not just important for sales but an important tool to build brand loyalty over time. Keeping in contact with your database of customers is increasingly important as your business grows.

Our approach, when it comes to email marketing, is to deliver engaging content that is sure to attract customers to open their emails to learn more about your service or product. 

We can offer an experienced team of designers, content marketers and account managers to help.

One example of the work that we’ve carried out recently was with eyewear fashion brand, Arlo Wolf. We delivered regular email marketing campaigns on a monthly basis that had a proven track record of results. For this brand we’ve also built automations to remind their customer base to get a yearly eye test which encourages sales for replacement prescriptions. Head to our case study page to learn more about the different email marketing campaigns we have worked on for our clients.

For email marketing we have two very exciting partnerships in place, with a proven track record of results. We are partnered with Klaviyo, a world leading email marketing tool that helps us build campaigns and automations for our clients. We also registered partners with Mailchimp who are great for building creative newsletters and engaging content for email campaigns.

How Email Marketing Works

When it comes to email marketing, our first approach during the initial consultation with you would be to understand what your business goals are. 

Some clients may be looking to build brand loyalty through their email marketing campaigns or others may be looking to primarily drive sales or conversions. Once we understand your business goals we can then build a tailor-made strategy for email marketing. 

During ideation we would meet with our creative marketers to generate a campaign designed in line with your strategy. We can then work with design to build an email marketing template that will get your subscribers talking about your business.

We work directly with our content team to deliver compelling copy for your email campaigns. How your brand is conveyed through copy is incredibly important and that’s why we commonly appoint our experienced team of content writers for email marketing.Our account managers will ensure that we build automations that help encourage brand loyalty and increased subscribers. We do this by integrating other marketing channels such as your website and social media, so your database can keep growing alongside your business.

Why does your business need email marketing?

Email marketing is especially important for building brand loyalty and driving sales. As your business grows, customers will be looking for bespoke approaches to how they can interact with your brand. Email campaigns can be driven by a customer’s needs and specific interests as well as a more general approach to marketing. 

This is where email marketing becomes important. Through database segmentation, FireCask can help you tailor email marketing campaigns based on customer shopping behaviour and set up automations such as abandoned cart retrievals and custom offers. 

If you are a B2B business you may want to increase enquiries and build customer relationships. An email campaign designed specifically with your businesses KPI’s in mind can be stategised by us. More regular engagement with clients through your business has proven to have long term effects on enquiries. Many B2B businesses want to work with brands that they trust. This trust needs to be built over time and one way to do this is through email marketing. 

According to Klaviyo, businesses attributed over $230 million in sales over a Q4 period, with those companies who had fully utilised the power of segmentation and automations, taking more revenue than businesses who do not use it. 

This shows the importance of email marketing for your business by using a tailored approach for your customers. At FireCask we can help you segment your audience and build automations that deliver.

How do we track the success of email marketing?

At FireCask, we know the value of implementing an email marketing strategy that helps deliver on your overall KPIs. 

If you want to increase your revenue, you may consider segmenting your audience for a more tailored approach, or it may be that you are looking for more website clicks to advertise a new service. At FireCask we can build an email marketing strategy around your KPIs so that you can get the results you want. 

Through our expert knowledge and account management, we provide regular updates on performance when it comes to email marketing campaigns. We provide you with monthly status updates to ensure we are reaching your goals with all of our marketing services. 

If you already use email marketing we can help address challenge areas and look for improvements to ensure your email campaigns deliver more over time. For example, you may currently have an email automation set up for an abandoned cart for a website shopper, but it needs a more enticing call to action. Our approach would be to assess your current content and build a deliverable strategy to improve strategy over time with your email marketing campaigns.

We ensure that we build a strategy that reflects your KPIs. When this strategy needs to be updated, we can work collaboratively with you and your team to ensure we are meeting your business goals.