Email Marketing Services

Tailored email marketing campaigns that deliver and convert

We develop and implement bespoke email marketing campaigns, designed to work alongside other marketing channels to achieve our clients’ business objectives.

Our team can help with all aspects of email campaigns. From creating weekly newsletters with engaging content and design, to building automated campaigns and segmenting databases.

Here at FireCask, we can help you build a successful email marketing plan that not only aims to convert interested individuals into customers, but improves retention across your existing customer base.

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Responsive templates

Did you know, almost half of the world’s emails are opened on mobile devices? That’s why it’s important that your emails are responsive across all devices and platforms. Every email campaign we develop here at FireCask is responsive, so you can be confident your customers can see them correctly across all platforms.

Creative design

Thanks to our imaginative design team, we can put together inspiring creatives (in line with your vision and brand guidelines) that will really get your subscribers talking.

Compelling content

What use is an inspiring design if nobody sees it? That’s where our content team comes in! WIth cutting-edge subject lines and preheaders, we can whip up email marketing copy that your subscribers will love.

Strategic segmentation

Email segmentation is key to any successful email campaign. Segmenting your database allows you to tailor your email campaigns on a more personal level, directly connecting and engaging with your audience. We can help you segment your database in the most effective ways.

Email automation

Sending out behaviour-related emails? No problem! Email automation is the most underused tool by many businesses, despite presenting a whole host of conversion opportunities. Our email automation services include:

Welcome emails
Triggered emails
Abandoned basket campaigns
Re-engagement campaigns

To discuss email automation ideas for your business, get in touch.

Database maintenance
Research, analysis & strategy
Template design & development
Content creation
Bespoke messaging
Optimised scheduling & delivery
Audience segmentation
Email marketing automation
Data-backed testing & experimentation
Reporting & analysis

Discuss your email marketing strategy with our team

Our email marketing team is here to help you with all aspects of your email campaigns. Whether you’d like to discuss a one-off project or a fully-fledged campaign, get in touch with us today. Call us for an informal chat on 0161 222 8655 or drop us an email on [email protected].

Speak to our team

It’s great to have an agency partner that is flexible and can adapt their delivery styles to suit their client’s needs.

Andi Sumner,
Marketing Manager at MOMA Foods

Email Marketing FAQs

What is the best email marketing platform?

There are plenty of email marketing platforms out there, from MailChimp and Campaign Monitor to SendGrid and Active Campaign – and each comes with its own benefits. Our team is experienced with a wide range of email marketing platforms and can discuss the best options for your business, whatever industry you’re in.

How do I grow my email subscriber list?

There are various ways in which you can increase your subscriber list, from onsite additions to paid media activity to third-party partnerships, to name a few. Working closely with our content marketing, development and design teams, we can develop a wider digital marketing strategy to help you grow your email database.

How do I write a good email subject line?

Without a great subject line, your email campaigns could fail at the first hurdle. Our email marketing team will work with you to develop and test creative subject lines to increase your open rates.

When is the best time to send an email?

The best time to send email campaigns is a tricky question that really has no universal answer. The best time to send your campaigns will depend solely on your business, the industry you’re in, and your target audience. We can help you develop send-time testing campaigns to discover when your audience is most active, to improve the performance of your email communications.

We work with great brands

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Our client testimonials

Alexander & Co Testimonial

We’ve experienced a doubling of traffic to our site with a similar response by telephone. FireCask’s team have also helped us with our social media and provided in-house training to staff. They are friendly and approachable, and more importantly, know what they are doing.

- Stephen Verber, Partner

Better Bathrooms Testimonial

When looking for ways to engage our customers during our peak period, we approached the team at FireCask for expert SEO and social support. Not only did they produce a fantastic variety of onsite and social content, but they also helped to organise the whole process in order to meet our tight deadline. Their specialist skills and creative minds proved indispensable and we would happily recommend the FireCask team to businesses looking for quality SEO and content services.

- Ben Fox, Head of Digital

Expedia Testimonial

Expedia has been working with FireCask for over a year now and have worked with Alex and Rhys on many different projects. Not only have they been proactive with everything we’ve worked together on, but their creativity and knowledge of Search has definitely enhanced our projects and helped steer more people into the main Expedia sites throughout Europe.

- David Tutin, Senior SEO Specialist

MOMA Foods Testimonial

We’ve been working with Firecask for over a year now and don’t know where we’d be without them. They came on board at a crucial moment in the MOMA brand redesign to kick start our new website which included a brand new eCommerce function. We’ve seen consistent improvement month on month of both our search rankings and our conversion funnel. They go above and beyond to really understand the industry and keep on top of worldwide trends and insights. It’s also great to have an agency partner that is flexible and can adapt their delivery styles to suit their client’s needs.

- Andi Sumner, Marketing Manager

Storebox Testimonial

We started working with Firecask in early 2016 and they have done a great job in helping our digital marketing 'grow up'. As a small company that is experiencing solid growth, we needed to professionally develop and execute our marketing strategy but were not in a position to do this in-house. FireCask have been the perfect solution for us by taking a real 'owners' view of our marketing and helping drive sales to our new sites. Would definitely recommend them.

- Michael Conway, Director

The Case Farm Testimonial

Case Farm has been working with FireCask for over three years now. Each year they have eclipsed targets and proved their worth to our brand. Their content team, supplemented by their excellent agency-wide knowledge of search and WordPress, continues to galvanise our content strategy and significantly contribute to KPIs. We’re looking forward to continuing our working relationship with them for years to come.

- Gareth Breeze, Ecommerce Director at The Peli UK Group

Amy Winehouse Foundation Testimonial

Alex began consulting with the Amy Winehouse Foundation just after its formation. He has been able to not only help with the Foundation's website but has also become a valuable person to liaise between the Foundation and other organisations we work with and/or support.

- Jane Winehouse, Managing Trustee