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Email Marketing Agency

At FireCask, we have helped our clients build bespoke email campaigns, helping them build brand loyalty with their customers and increase leads and conversions. 

We can help build a database of email customers and automations that deliver conversions. We work with you to build an email marketing strategy that helps you reach your business goals.

As an email marketing agency in Manchester, we can help you with several aspects of email campaigns. These include weekly newsletters, content and design, building automations and segmenting databases.

Why come to FireCask for Email Marketing?

FireCask has a proven track record of delivering results when it comes to our clients email marketing campaigns. 

We know that email marketing is not just important for sales but an important tool to build brand loyalty over time. Keeping in contact with your database of customers is increasingly important as your business grows.

Our approach, when it comes to email marketing, is to deliver engaging content that is sure to attract customers to open their emails to learn more about your service or product. 

We can offer an experienced team of designers, content marketers and account managers to help.

One example of the work that we’ve carried out recently was with eyewear fashion brand, Arlo Wolf. We delivered regular email marketing campaigns on a monthly basis that had a proven track record of results. For this brand we’ve also built automations to remind their customer base to get a yearly eye test which encourages sales for replacement prescriptions. Head to our case study page to learn more about the different email marketing campaigns we have worked on for our clients.

For email marketing we have two very exciting partnerships in place, with a proven track record of results. We are partnered with Klaviyo, a world leading email marketing tool that helps us build campaigns and automations for our clients. We also registered partners with Mailchimp who are great for building creative newsletters and engaging content for email campaigns.

How Email Marketing Works

When it comes to email marketing, our first approach during the initial consultation with you would be to understand what your business goals are. 

Some clients may be looking to build brand loyalty through their email marketing campaigns or others may be looking to primarily drive sales or conversions. Once we understand your business goals we can then build a tailor-made strategy for email marketing. 

During ideation we would meet with our creative marketers to generate a campaign designed in line with your strategy. We can then work with design to build an email marketing template that will get your subscribers talking about your business.

We work directly with our content team to deliver compelling copy for your email campaigns. How your brand is conveyed through copy is incredibly important and that’s why we commonly appoint our experienced team of content writers for email marketing.Our account managers will ensure that we build automations that help encourage brand loyalty and increased subscribers. We do this by integrating other marketing channels such as your website and social media, so your database can keep growing alongside your business.

Why does your business need email marketing?

Email marketing is especially important for building brand loyalty and driving sales. As your business grows, customers will be looking for bespoke approaches to how they can interact with your brand. Email campaigns can be driven by a customer’s needs and specific interests as well as a more general approach to marketing. 

This is where email marketing becomes important. Through database segmentation, FireCask can help you tailor email marketing campaigns based on customer shopping behaviour and set up automations such as abandoned cart retrievals and custom offers. 

If you are a B2B business you may want to increase enquiries and build customer relationships. An email campaign designed specifically with your businesses KPI’s in mind can be stategised by us. More regular engagement with clients through your business has proven to have long term effects on enquiries. Many B2B businesses want to work with brands that they trust. This trust needs to be built over time and one way to do this is through email marketing. 

According to Klaviyo, businesses attributed over $230 million in sales over a Q4 period, with those companies who had fully utilised the power of segmentation and automations, taking more revenue than businesses who do not use it. 

This shows the importance of email marketing for your business by using a tailored approach for your customers. At FireCask we can help you segment your audience and build automations that deliver.

How do we track the success of email marketing?

At FireCask, we know the value of implementing an email marketing strategy that helps deliver on your overall KPIs. 

If you want to increase your revenue, you may consider segmenting your audience for a more tailored approach, or it may be that you are looking for more website clicks to advertise a new service. At FireCask we can build an email marketing strategy around your KPIs so that you can get the results you want. 

Through our expert knowledge and account management, we provide regular updates on performance when it comes to email marketing campaigns. We provide you with monthly status updates to ensure we are reaching your goals with all of our marketing services

If you already use email marketing we can help address challenge areas and look for improvements to ensure your email campaigns deliver more over time. For example, you may currently have an email automation set up for an abandoned cart for a website shopper, but it needs a more enticing call to action. Our approach would be to assess your current content and build a deliverable strategy to improve strategy over time with your email marketing campaigns.

We ensure that we build a strategy that reflects your KPIs. When this strategy needs to be updated, we can work collaboratively with you and your team to ensure we are meeting your business goals.

Email automation

Sending out behaviour-related emails? No problem! Email automation is the most underused tool by many businesses, despite presenting a whole host of conversion opportunities. Our email automation services include:

  • Welcome emails
  • Triggered emails
  • Abandoned basket campaigns
  • Re-engagement campaigns

To discuss email automation ideas for your business, get in touch.

  • Database maintenance
  • Research, analysis & strategy
  • Template design & development
  • Content creation
  • Bespoke messaging
  • Optimised scheduling & delivery
  • Audience segmentation
  • Email marketing automation
  • Data-backed testing & experimentation
  • Reporting & analysis

Discuss your email marketing strategy with our team

Our email marketing team is here to help you with all aspects of your email campaigns. Whether you’d like to discuss a one-off project or a fully-fledged campaign, get in touch with us today. Call us for an informal chat on 0161 222 8655 or drop us an email on [email protected].

It’s great to have an agency partner that is flexible and can adapt their delivery styles to suit their client’s needs.
Andi Sumner,
Marketing Manager at MOMA Foods

Email Marketing FAQs

What is the best email marketing platform?

There are plenty of email marketing platforms out there and each comes with its own benefits. Our team is experienced with different platforms and can discuss the best options for your business, whatever industry you’re in. 

At FireCask, our team is also expertly trained using Klaviyo, one of our service partners who are a leading email marketing software, campaign creator and database management software.

How do I grow my email subscriber list?

There are various ways in which you can increase your subscriber list, from onsite additions to paid media activity to third-party partnerships, to name a few.

Working closely with our content marketing, development and design teams, we can develop a wider digital marketing strategy to help you grow your email database.

What does open rate mean?

For email marketing campaigns, many users may not always open the emails you send to them. Much like click through rate, the open rate is an important metric when measuring the success of email campaigns. 

In this instance this means the amount of subscribers who have opened their email once it has been delivered to their inbox. Depending on your audience this will be a metric that we will measure when it comes to email marketing. Understanding how emails are being opened by your subscribers list helps us grow brand loyalty and sales over time.

How do I begin to segment my audience?

Audience segmentation for email marketing comes when you have a pre-existing audience and take a deep dive into their preferences. 

Through segmentation you can think about how a user might want to engage with the emails they are receiving. For example some customers may want to receive more offers, whereas others may want updates about their company. 

To begin segmenting your audience, speak to us at FireCask as we can help build an email marketing segmentation strategy that helps your business goals.

We work with great brands

Expedia Festival Findr logoMOMA Foods logoStorebox Self Storage logoKennedy Wild Bird Food logoToys for a Pound logoVitabiotics logoWhichBingo logoBasil + Lily logo

Want to work with us on something amazing?

Contact us today

0161 222 8655

Our client testimonials

Alexander & Co Testimonial

We’ve experienced a doubling of traffic to our site with a similar response by telephone. FireCask’s team have also helped us with our social media and provided in-house training to staff. They are friendly and approachable, and more importantly, know what they are doing.
- Stephen Verber, Partner

Better Bathrooms Testimonial

When looking for ways to engage our customers during our peak period, we approached the team at FireCask for expert SEO and social support. Not only did they produce a fantastic variety of onsite and social content, but they also helped to organise the whole process in order to meet our tight deadline. Their specialist skills and creative minds proved indispensable and we would happily recommend the FireCask team to businesses looking for quality SEO and content services.
- Ben Fox, Head of Digital

Expedia Testimonial

Expedia has been working with FireCask for over a year now and have worked with Alex and Rhys on many different projects. Not only have they been proactive with everything we’ve worked together on, but their creativity and knowledge of Search has definitely enhanced our projects and helped steer more people into the main Expedia sites throughout Europe.
- David Tutin, Senior SEO Specialist

MOMA Foods Testimonial

We’ve been working with Firecask for over a year now and don’t know where we’d be without them. They came on board at a crucial moment in the MOMA brand redesign to kick start our new website which included a brand new eCommerce function. We’ve seen consistent improvement month on month of both our search rankings and our conversion funnel. They go above and beyond to really understand the industry and keep on top of worldwide trends and insights. It’s also great to have an agency partner that is flexible and can adapt their delivery styles to suit their client’s needs.
- Andi Sumner, Marketing Manager

Storebox Testimonial

We started working with Firecask in early 2016 and they have done a great job in helping our digital marketing 'grow up'. As a small company that is experiencing solid growth, we needed to professionally develop and execute our marketing strategy but were not in a position to do this in-house. FireCask have been the perfect solution for us by taking a real 'owners' view of our marketing and helping drive sales to our new sites. Would definitely recommend them.
- Michael Conway, Director

The Case Farm Testimonial

Case Farm has been working with FireCask for over three years now. Each year they have eclipsed targets and proved their worth to our brand. Their content team, supplemented by their excellent agency-wide knowledge of search and WordPress, continues to galvanise our content strategy and significantly contribute to KPIs. We’re looking forward to continuing our working relationship with them for years to come.
- Gareth Breeze, Ecommerce Director at The Peli UK Group

Amy Winehouse Foundation Testimonial

Alex began consulting with the Amy Winehouse Foundation just after its formation. He has been able to not only help with the Foundation's website but has also become a valuable person to liaise between the Foundation and other organisations we work with and/or support.
- Jane Winehouse, Managing Trustee

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