Email Marketing Agency

CHAT TO US ABOUT YOUR EMAIL MARKETING

At FireCask, we have helped our clients build bespoke email campaigns, helping them build brand loyalty with their customers and increase leads and conversions.

We can help build a database of email customers and automation that delivers conversions. We work with you to build an email marketing strategy that helps you reach your business goals.

As an email marketing agency in Manchester, we can help you with several aspects of email campaigns. These include weekly newsletters, content and design, building automation and segmenting databases.

We are agency partners with both Mailchimp and Klaviyo

Email Marketing Partners Logos

How Can Firecask Help With Your Email Marketing?

Focusing on Maximum ROI

Did you know, that Email Marketing offers an average ROI of $36 for every $1 spent?

We want to always make sure that you are getting the best ROI possible when it comes to your email marketing. This means we always report and optimise for maximum return on every email we send.

For example, one of our online-only e-commerce clients saw a huge 6,744.5% increase in revenue from email after they started working with FireCask. (right)

Nurturing Audience Engagement

Did you know that on average, 60% of people say that marketing emails help their purchase decisions?

Email marketing has the power to speak directly to your customers. Through well-strategised email marketing, you’re able to nurture relationships like no other marketing channel.

Not only can you help influence purchase or lead decisions, but you can also cultivate a loyal audience that is more likely to turn into return website traffic or paying customers. One of our most recent email marketing clients saw a 78.8% increase in website engagement time just from their email newsletters.

Streamlining Effective Email Automation

Automation and segmentation can massively affect the success rate of your email marketing campaigns

According to a recent Hubspot report on email marketing, segmented audience emails help drive up to 50% more clicks to your website than broader audience targeting.

It’s also believed that setting up automation, such as abandoned cart emails, can generate 3x more conversions.

At Firecask, we analyse your current lead or purchase funnel, to accurately pinpoint where your email marketing automation fits and how it can streamline or improve current avenues for conversion.

We can help by setting up abandoned cart recovery automation, new subscriber welcome emails and even email flows that help you passively upsell to previous customers.

(data sourced from Hubspot)

LOOKING FOR HELP WITH YOUR EMAIL MARKETING?

Work with us to sky-rocket the success of your email marketing campaigns

If you’d like to get in touch with our team to chat about your email marketing, simply fill in the form or give us a call on 0161 222 8655.

We can help you decide if email marketing is the right channel for you and your business goals, as well as answer any questions you might have about how it all works and our processes here at FireCask.

Email Marketing FAQs

What is the best email marketing platform?

There are plenty of email marketing platforms out there and each comes with its own benefits. Our team is experienced with different platforms and can discuss the best options for your business, whatever industry you’re in.

At FireCask, our team is also expertly trained using Klaviyo, one of our service partners who are a leading email marketing software, campaign creator and database management software.

How do I grow my email subscriber list?

There are various ways in which you can increase your subscriber list, from onsite additions to paid media activity to third-party partnerships, to name a few.

Working closely with our content marketing, development and design teams, we can develop a wider digital marketing strategy to help you grow your email database.

What does open rate mean?

For email marketing campaigns, many users may not always open the emails you send to them. Much like click through rate, the open rate is an important metric when measuring the success of email campaigns.

In this instance this means the amount of subscribers who have opened their email once it has been delivered to their inbox. Depending on your audience this will be a metric that we will measure when it comes to email marketing. Understanding how emails are being opened by your subscribers list helps us grow brand loyalty and sales over time.

How do I begin to segment my audience?

Audience segmentation for email marketing comes when you have a pre-existing audience and take a deep dive into their preferences.

Through segmentation you can think about how a user might want to engage with the emails they are receiving. For example some customers may want to receive more offers, whereas others may want updates about their company.

To begin segmenting your audience, speak to us at FireCask as we can help build an email marketing segmentation strategy that helps your business goals.

We work with great brands

Want to work with us on something amazing?

0161 222 8655

Our client testimonials

Alexander & Co Testimonial

We’ve experienced a doubling of traffic to our site with a similar response by telephone. FireCask’s team have also helped us with our social media and provided in-house training to staff. They are friendly and approachable, and more importantly, know what they are doing.

- Stephen Verber, Partner

Better Bathrooms Testimonial

When looking for ways to engage our customers during our peak period, we approached the team at FireCask for expert SEO and social support. Not only did they produce a fantastic variety of onsite and social content, but they also helped to organise the whole process in order to meet our tight deadline. Their specialist skills and creative minds proved indispensable and we would happily recommend the FireCask team to businesses looking for quality SEO and content services.

- Ben Fox, Head of Digital

Expedia Testimonial

Expedia has been working with FireCask for over a year now and have worked with Alex and Rhys on many different projects. Not only have they been proactive with everything we’ve worked together on, but their creativity and knowledge of Search has definitely enhanced our projects and helped steer more people into the main Expedia sites throughout Europe.

- David Tutin, Senior SEO Specialist

MOMA Foods Testimonial

We’ve been working with Firecask for over a year now and don’t know where we’d be without them. They came on board at a crucial moment in the MOMA brand redesign to kick start our new website which included a brand new eCommerce function. We’ve seen consistent improvement month on month of both our search rankings and our conversion funnel. They go above and beyond to really understand the industry and keep on top of worldwide trends and insights. It’s also great to have an agency partner that is flexible and can adapt their delivery styles to suit their client’s needs.

- Andi Sumner, Marketing Manager

Storebox Testimonial

We started working with Firecask in early 2016 and they have done a great job in helping our digital marketing 'grow up'. As a small company that is experiencing solid growth, we needed to professionally develop and execute our marketing strategy but were not in a position to do this in-house. FireCask have been the perfect solution for us by taking a real 'owners' view of our marketing and helping drive sales to our new sites. Would definitely recommend them.

- Michael Conway, Director

The Case Farm Testimonial

Case Farm has been working with FireCask for over three years now. Each year they have eclipsed targets and proved their worth to our brand. Their content team, supplemented by their excellent agency-wide knowledge of search and WordPress, continues to galvanise our content strategy and significantly contribute to KPIs. We’re looking forward to continuing our working relationship with them for years to come.

- Gareth Breeze, Ecommerce Director at The Peli UK Group

Amy Winehouse Foundation Testimonial

Alex began consulting with the Amy Winehouse Foundation just after its formation. He has been able to not only help with the Foundation's website but has also become a valuable person to liaise between the Foundation and other organisations we work with and/or support.

- Jane Winehouse, Managing Trustee