MOMA Foods

MOMA are the number 1 Bircher Muesli company in the UK, driven by their love for fast and healthy breakfasts.

Brief:

MOMA Foods wanted to be the leader of the pack when it comes to convenient and healthy breakfast options. FireCask was tasked with helping them achieve their full potential. From a guerilla-style sampling session at Waterloo Station, MOMA Foods has since developed into the nationally renowned brand that it is today.

You can find MOMA delights all over the UK; stocked in Tesco, Waitrose, Morrisons and Sainsbury’s to name a new. You can even buy their porridge and breakfast products on an EasyJet flight, as well as Wetherspoons pubs across the country. The MOMA brand continues to grow. This has been bolstered by a wide-ranging SEO and content marketing strategy.

Summary:

Timely creative assets are the pinnacle of the FireCask approach to MOMA’s campaign. Planning our strategy around national days and MOMA’s in-house marketing and brand activity means we work closely with the team to ensure everything slots into place.

Working with MOMA’s in-house branding and marketing team, the creative content is always in line with their overarching business plans.

Increasing the amount of relevant and likely to convert traffic from both the organic and paid channels.

Increasing the amount of relevant and likely to convert traffic from both the organic and paid channels.

Results:

FireCask has increased the overall website conversion rate for MOMA Foods by 5%, through running an AdWords campaign. MOMA Foods continues to grow as a national brand, providing the country with delicious breakfasts as they go!

MOMA Foods. Source: Ahrefs organic traffic estimate, all countries, as a multiple of month 1, over 40 months of the engagement.