Basil + Lily

Brief

Basil + Lily offered an authentic taste of Italian living right on your doorstep, and they needed to get that idea across. We started with a blank canvas, developing visual branding that matched the interior decor of the aperitif bar. With briefs like this, continuity is vital, whether you’re browsing an online menu or sitting down at the bar.

The final design included a mixture of gold and copper set against a navy blue background to create the flavours of rustic Italy as well as those of modern Europe. The design worked perfectly and achieved the visual identity that Basil + Lily desired.

Get in touch with us today for more information on the visual brand identity services we provided to Basil + Lily.

Services Provided

Basil + Lily’s website needed to be easy to navigate, natural and clear. We ensured that the menus, contact information and booking form were accessible from anywhere on the site. Generally, our top priority was to give users the smoothest online experience so that they felt more enticed to visit the bar.

We installed a booking form that simulated natural language, giving customers an intuitive reservation process across desktop and mobile devices. 

To provide a full visual branding package, we included print materials and interior design elements alongside digital branding, which allowed us to make further improvements that would positively affect the experience of visitors.

Find out more about our digital design process.

Results

From sold-out bottomless brunches to coverage in the Manchester Evening News and Manchester Confidential, Basil + Lily went from strength to strength and was once considered a major player in the booming Prestwich restaurant scene before their permanent closure.

Check out some of our other visual brand identity work and the results we achieved. These involved creating branding and design strategies for a range of clients, including Vitabiotics, Headspace and The Manc Group.