With over 3 million unique visitors per month and over 1 million interactions, The Manc is the most popular publisher in the North West.
FireCask was approached as WordPress development experts to deal with their site and to ensure that we not only increased performance but also improved the natural organic exposure of the domain as a whole.
FireCask had a few objectives, mainly focussed around speed, mobile compatibility and organic exposure. The domain, although on AWS, was using more resource than it needed on an old WordPress theme. We also had the task to expand the site’s display advertising opportunities.
We also had to provide a separate site for The Manc Group, its corporate site. This site was heavily focused on UX and UI and had an extremely tight schedule of just 3 weeks.
Being able to provide ideas with creative freedom meant that the build itself was fluid and delivered ahead of time. We worked closely with all decision makers within The Group in order to make a better website and improved service offering.
As a result, themanc.com loads faster, has a better user experience and has shown immediate improvement on organic domain authority – and more importantly has become more attractive to potential advertisers.
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