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UX and UI Design

We are a UX and UI design agency based in Manchester. User Experience (UX) and User Interface (UI) design often work harmoniously with each other. This ensures your website and brand work in the most efficient and effective way possible.

UX helps to determine the usability and desirability of a certain product, service or website, and ensure it’s running smoothly. UI, on the other hand, is more about the look and feel of the product or service you are providing. Neither one can work efficiently or to its full potential without the other.

As a specialist UX and UI design agency, we take the time to get to know your customers and prioritise your site’s users.

Why come to FireCask for UX and UI brand design?

We are a top UX and UI design agency in Manchester. We can provide your business with the relevant tools you need to encompass and showcase your brand online efficiently. We have many previous experiences providing expert UX and UI design services. These include working with the likes of WhatTyre, The Manc Group and many more clients.

For the WhatTyre website, we helped create a better online profile and a user-friendly website. We also created a new brand and logo, as well as new API. As with The Manc Group, we helped increase brand awareness and exposure surrounding their site. We also carried out UX fixes such as page performance and speed.

The results of these campaign strategies were plentiful. They allowed each client to improve their user experience and gain further brand awareness.

With all our clients, we make sure we understand what is needed from us to deliver exceptional service. We tailor each campaign according to your business needs. We set out to deliver exceptional results for every service we provide.

How does UX and UI design work?

UI serves as an extension of UX and contributes to a website’s overall look and aesthetic. Our designers here at FireCask look at UI to decide the look and feel of a particular design and its visual appeal.

While doing this, they take UX into account to improve the interaction between the customer and the product, website or app.

We take into account what the customer is most likely to interact with upon visiting and using your site. Creating a well designed and aesthetically-pleasing website can help your customers feel more inclined to interact with aspects of your site. A well designed website helps it look more professional and attractive to potential advertisers, clients or users.

Why does your business need a UX and UI design agency?

UX and UI are just as important as the other marketing services we offer. These include content marketing, email and social media marketing, as well as general SEO and outreach. All of these services combined can help your brand stand out among competitors.

The look of your website is what will initially attract customers to it. If it is well designed and professional looking, customers may be more inclined to stay on the site and investigate further.

This can lead to further interactions, more traffic and more conversions through clicks. And thus, your website will climb further in the ranks and outperform your competitors. It’s indicative that all these services work in tandem with each other.

How do we track the success of UX and UI design?

UX and UI are generally tracked by user behaviour on the site and if they take any actions. This can include the duration of their visit to the page and the interactions they make, for example, links to different pages. The conversion rates of a page can indicate the usability of the site and how accessible certain pages and elements are.

While monitoring the KPIs of your site, we will set about ensuring that everything is working efficiently.

UX and UI FAQs

How do I know my site is performing well?

Through several KPIs, we can determine how well your site is performing among users. We can do this by measuring clicks, conversions and interactions with several elements on the site. If these elements don’t work, we’ll implement a new strategy to improve the UX and UI of your site.

How do I improve my site’s usability?

Ensure your site is consistently updated, includes a visually pleasing layout and design, and contains relevant information. Adding links and interactive elements can also improve usability. These things can make a user more inclined to click through and investigate further into the services you offer.

How can I improve my website layout?

The layout of your site is important to attract visitors and potential new clients or customers. Ensuring you have relevant keywords and information throughout your content, headings and CTAs can improve the attractiveness of the site. Including images can also help improve the visual appeal of your website.

What is the timeline for a UX/UI design project?

The timeline of a UX/UI project will differ depending on the scope and complexity. Typically, a UX/UI design project could go anywhere between 2-3 months to 6 months for a small-medium sized project. Bigger projects could take more than 6 months to 1 year to complete.

We work with great brands

Basil + Lily logoExpedia Festival Findr logoHeadspace logoReed logoThe Manc Group logoVitabiotics Wellness Score logoAlexander & Co. logoCrown Clinic logo

Want to work with us on something amazing?

Contact us today

0161 222 8655

Our client testimonials

123-Reg Testimonial

When we knew we were ready to re-focus and re-launch our content offering, we knew exactly where to turn. The expertise and in-depth knowledge of WordPress shown by Alex and his team were second to none and that was important in making sure we went beyond more than just a change of theme.
- Tim Fuell, Blog Editor

Asemblr Testimonial

Alex and the team at FireCask exceeded our expectations when we underwent a rebrand. We spoke to a lot of branding agencies before we chose FireCask, and the main reason was their process and their ability to be able to understand what we wanted from the rebrand. I would not hesitate to recommend Alex and his team to anyone wanting to look at branding.
- David Lovett-Hume, CEO

AXYZ Testimonial

FireCask performed a quick turnaround, redesigning and redeveloping our site, migrating our outdated CMS to WordPress all in a 10 week period. Since the launch of the site in December 2016, they have maintained the site and it has felt like they are an extended arm of AXYZ rather than an external agency. FireCask far exceeded our expectations when it came to redesign, redevelop, maintain and advise us on best practices for our site as well as their level of service.
- Robert Marshall, VP Marketing

Funding Circle Testimonial

FireCask delivered effortlessly on the design, build and optimisation of our WordPress platform in a friendly and timely manner. I found it a pleasure to work them and will continue to use their services.
- Jon Bishop, Director of Content & Optimisation

Headspace Testimonial

Headspace have been working with FireCask since June and they have been an absolute pleasure to deal with. They offer advice, flexibility, creativity, are full of proactive ideas and their team are friendly and have knowledgeable specialists in every area. Crucially they really understand the Manchester space and enabled us to create beautiful marketing projects. I would have no hesitation in recommending them to any business.
- Jonathan Hausmann, Head of Marketing

Henshaws Testimonial

Henshaws are extremely pleased with Firecask's web development and customer service. Even as a smaller customer we feel very looked after and listened to. They are knowledgeable, creative, very responsive and Alex keeps his attention on his customers. I highly recommend them and Alex.
- Deirdra Barr, Head of Marketing

Minoro Data Testimonial

We came to Alex and the team at FireCask on a recommendation and were subsequently really impressed at the speed and quality of the work. The team quickly understood our requirements, utilised our multiple repositories of copy, applied their highly skilled design experience to our chosen aesthetic and came back on time and in full to deliver a great website. Communication was clear and super prompt throughout the process, it was a pleasure working with Alex, Tyla and Max. Highly recommended!
- Matt Sawyer, Co-Founder

Morello Bookings Testimonial

Firecask is a fantastic company to work with. For anyone with limited website knowledge but needing one to do business, these guys will help by taking away all headaches…we have found the service they offer invaluable and are thanking our lucky stars we found them!
- Hannah Sanders, CEO

Orbitz International Testimonial

Alex is without doubt one of the UK's best-known experts in the field of WordPress development, having produced outstanding work for us here at Expedia Affiliate Networks - and furthermore having published some of the best plugins we use on our corporate site. I can without reservation recommend Alex and his company for any development needs you may have in the PHP/Wordpress world, on top of his undoubted expertise he is also a great guy to work with!
- Martin MacDonald, Head of SEO & Content Marketing

Reed Testimonial

Working with FireCask has been excellent. Not only are they diligent, responsive and customer focussed, but they have also been proactive in making suggestions to improve our site. The site was delivered on time, for great value and the development process was easy. We had regular updates, great communication and fun throughout. I’d personally recommend them and look forward to working with Rhys and Alex again.
- Ben Sole, Project Lead - Franchising

Smart Pension Testimonial

The team at Firecask were incredibly helpful throughout the whole process of setting up from the initial interpretation of our requirements to the final finished product and it's handover.
- Rupert Wynne, Marketing Team Leader

The Manc Group Testimonial

I highly recommend FireCask to anyone who is looking for a digital marketing and web development agency to take them to the next level.
- Sam Ridgway, Founder

The Liquor Store Testimonial

We’ve had a close working relationship with FireCask for a while now and we couldn’t be happier with the results! Big thanks to the team for moving our site to WordPress - it’s exactly what we needed to take more editorial control. They took the time to understand what it is that we wanted and the finished product is a true testament to the brilliant work that they do. We also opted for the ongoing site hosting, maintenance and general support that FireCask provides, and we’ve had absolutely no issues with this service either. Looking forward to seeing what the future holds!
- Doug Waldron, Owner

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