Search Engine Optimisation (SEO) Services

Our SEO services form part of a wider online marketing strategy, designed to put your business in front of your target audience and deliver results.

With a bespoke SEO campaign, you can learn exactly what your target audience and potential customers are searching for, before working to get that information to them when they search for it. SEO gives you the knowledge and insight you need to target new audiences and retain those you already have, which is invaluable to businesses of all shapes and sizes.

At FireCask, we always keep your business’ aims and objectives in mind. Our SEO specialists will work to significantly improve rankings, visibility and overall site health to ensure you rank as highly as possible on search engines. As no one strategy is the same, you’ll benefit from a strategy tailored entirely to your business’ needs.

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Specialist SEO services in Manchester and beyond

We’re an SEO agency based in Manchester, though we work with a diverse range of clients both on our doorstep and halfway across the world – from industry leaders to young startups.

Our team is well-versed in the ever-changing world of SEO. We can conduct meticulous research to better understand your business, your industry, and your customers, while assessing your competitors and using intelligent SEO methods to strategise how best to surpass them.

With these insights, we then create content that meets the needs of your audience. What are they talking about? What do they want to know? Alongside our SEO work, our content marketing campaigns aim to answer these questions and position you as the authority.

The strongest online presence you’ve ever had starts here

Everything we do is part of a bigger strategy, and SEO is a huge part of the puzzle. From tinkering around with technical SEO or working on a creative outreach campaign, a quality SEO or digital marketing campaign has a hand in everything.

Over 25% (1 in 4) of people click the first link on Google, so naturally that’s where you want to be. But, so do your competitors. Combining data-led insights with a helping of creativity, we will work to ensure that you rank highly for your key search terms.

The more visible you are, the greater traffic your website will receive. Put like that, it sounds simple – but there are a lot of moving parts which we take care of. We start with an SEO audit to assess your website’s strengths and weaknesses, and go from there.

What are your goals and objectives for future growth?

We’ll chat with you to find out exactly you want to achieve. Are you building a brand from scratch? If so, your priorities may revolve around brand awareness. Maybe you’re looking to directly increase your revenue? In that case, we’d recommend a conversion-based approach. Everything starts from here, so let’s talk.

Search engine optimisation services from FireCask

Our team has experience in all areas of SEO. Starting out as an SEO agency in Manchester, competition was fierce but we demonstrated our skills to help countless local businesses increase their rankings. Over the years, as our team has grown, so have our ambitions as an increasingly international SEO agency.

To ensure our SEO campaigns deliver positive results, we will keep in touch with you via a dedicated account manager.

We’re a full-service digital marketing agency and we can bring together our other services to provide complete digital growth. We can even work with you on a white label SEO basis, if you need. We’ll optimise your content marketing campaigns for search engines, while our digital PR efforts work to position your brand as go-to industry experts. With social media marketing, you can engage with your audience as our design team ensures your brand looks good while doing it. Finally, our skilled development team will put the hours in to make your website function effectively.

Audit & Analysis
Keyword Research & Tracking
Technical SEO
Local SEO
International SEO
Site Speed
User Intent
On-Site & Offsite SEO
KPI Development
Reporting & Measurement

Talk through a tailored strategy with our SEO experts

Our SEO team is on hand to help you and your business, whether it’s with a one-off SEO audit or a long-term SEO campaign. If you’re interested in hearing more about our services, why not give us a call? Chat to us on 0161 222 8655 or complete our quick enquiry form and we’ll get in touch.

Speak to our team

We would happily recommend the FireCask team to businesses looking for quality SEO and content services

Ben Fox,
Head of Digital at Better Bathrooms

Search Engine Optimisation FAQs

What is Search Engine Optimisation?

Search Engine Optimisation (SEO) is all about the process of ensuring your web pages are accessible and visible online. It’s also making sure that your visibility and website performance are optimised for indexation by major search engines. More importantly, it’s about providing the most relevant results for users who are searching for products or services within search engines. If you’d like a better explanation, get in touch today and we’ll gladly take you through it.

How do we get valuable SEO results?

By working closely with you, we work to ensure your customers find what they want when searching. Positive results mean increased online visibility, so that your business is right at the top of SERPs (search engine results pages) when a potential customer searches for something of relevance to your brand.

With our fully integrated approach to online marketing, we aim to improve your business’ online search presence, increase relevant organic web traffic and tailor your needs as a business with the aim of growth, whether that’s through leads or revenue.

What do we look for?

Before beginning an SEO campaign, we conduct a full technical audit on your site. We do this to make sure that your site is technically sound, ensuring it’s crawlable, indexable and users can find the relevant information.

Any improvement to your search engine rankings will increase the amount of traffic pointing to your site. We ensure that the traffic is relevant and likely to convert.

How do we know what your audience is searching for?

This process is called keyword research. This is where we identify exactly what your customers and potential customers are entering into search bars to find a product or service similar to yours. Keyword research is all about identifying keywords that have a good amount of search volume, as well as those that you can rank and convert for.

How does content come into it?

Creating a dedicated content strategy means that we can optimise and create content that keeps users interested, helps them to interact more with the website and encourages them to return once they have completed their journey.

We like to focus on improving your website so that it is moving with the latest algorithms and guidelines that Google frequently releases.

Does SEO work?

SEO is an invaluable tool for all businesses, even those in industries the smallest online presence. Think of the first page of Google as a huge shop window on the most popular high street in the world. You want your business right there, don’t you? However, this won’t be an overnight thing. We’ll work with you to incrementally improve your website and create content that your audience values. It may take between four to six months before you see demonstrable ranking results.

We work with great brands

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Our client testimonials

Better Bathrooms Testimonial

When looking for ways to engage our customers during our peak period, we approached the team at FireCask for expert SEO and social support. Not only did they produce a fantastic variety of onsite and social content, but they also helped to organise the whole process in order to meet our tight deadline. Their specialist skills and creative minds proved indispensable and we would happily recommend the FireCask team to businesses looking for quality SEO and content services.

- Ben Fox, Head of Digital

MOMA Foods Testimonial

We’ve been working with Firecask for over a year now and don’t know where we’d be without them. They came on board at a crucial moment in the MOMA brand redesign to kick start our new website which included a brand new eCommerce function. We’ve seen consistent improvement month on month of both our search rankings and our conversion funnel. They go above and beyond to really understand the industry and keep on top of worldwide trends and insights. It’s also great to have an agency partner that is flexible and can adapt their delivery styles to suit their client’s needs.

- Andi Sumner, Marketing Manager

Expedia Testimonial

Expedia has been working with FireCask for over a year now and have worked with Alex and Rhys on many different projects. Not only have they been proactive with everything we’ve worked together on, but their creativity and knowledge of Search has definitely enhanced our projects and helped steer more people into the main Expedia sites throughout Europe.

- David Tutin, Senior SEO Specialist

The Case Farm Testimonial

Case Farm has been working with FireCask for over three years now. Each year they have eclipsed targets and proved their worth to our brand. Their content team, supplemented by their excellent agency-wide knowledge of search and WordPress, continues to galvanise our content strategy and significantly contribute to KPIs. We’re looking forward to continuing our working relationship with them for years to come.

- Gareth Breeze, Ecommerce Director at The Peli UK Group

Alexander & Co Testimonial

We’ve experienced a doubling of traffic to our site with a similar response by telephone. FireCask’s team have also helped us with our social media and provided in-house training to staff. They are friendly and approachable, and more importantly, know what they are doing.

- Stephen Verber, Partner

Storebox Testimonial

We started working with Firecask in early 2016 and they have done a great job in helping our digital marketing 'grow up'. As a small company that is experiencing solid growth, we needed to professionally develop and execute our marketing strategy but were not in a position to do this in-house. FireCask have been the perfect solution for us by taking a real 'owners' view of our marketing and helping drive sales to our new sites. Would definitely recommend them.

- Michael Conway, Director

Amy Winehouse Foundation Testimonial

Alex began consulting with the Amy Winehouse Foundation just after its formation. He has been able to not only help with the Foundation's website but has also become a valuable person to liaise between the Foundation and other organisations we work with and/or support.

- Jane Winehouse, Managing Trustee