SEO - Delivered through a fully-integrated approach

What is Search Engine Optimisation?

Search Engine Optimisation (SEO) is all about the process of ensuring your web pages are accessible and visible online. It’s also making sure that your visibility and website performance are optimised for indexation by major search engines. More importantly, it’s about providing the most relevant results for users who are searching for products or services within search engines. If you’d like a better explanation, get in touch today and we’ll gladly take you through it.

How do we get valuable SEO results?

FireCask is an award-winning SEO Agency. By working closely with you, we work to ensure your customers find what they want when searching.

With our fully integrated approach to online marketing, we aim to improve your business’ online search presence, increase relevant organic web traffic and tailor your needs as a business with the aim of growth, whether that’s through leads or revenue.

Technical SEO audits

Before beginning an SEO campaign, we conduct a full technical audit on your site. We do this to make sure that your site is technically sound, ensuring it’s crawlable, indexable and users can find the relevant information.

Any improvement to your search engine rankings will increase the amount of traffic pointing to your site. This is where we excel- by ensuring that this traffic is relevant and likely to convert into business for you.

Keyword research

This is where we identify exactly what your customers and potential customers are entering into search bars to find a product or service similar to yours. Keyword research is all about identifying keywords that have a good amount of search volume, as well as those that you can rank and convert for.

Content creation and optimisation

Creating a dedicated content strategy means that we can optimise and create content that keeps users interested, helps them to interact more with the website and encourages them to return once they have completed their journey.

We like to focus on the important stuff and we also like to focus on improving your website so that it is moving with the latest algorithms and guidelines that Google frequently release.

Link acquisition

We always aim to acquire high-quality, relevant links from legitimate sources that ensure long term success. We look at implementing a link building strategy that earns links over time, builds relationships with trusted sources and creates a natural link profile for your website.

Digital PR & outreach

We also look to build upon our connections within the media industry to service our clients through Digital PR. Exposure is important for any brand and creating natural connections through PR is essential to any brand-building strategy.

Got a question? We love getting emails – why not drop us a line today?