FireCask had the pleasure of working with renowned travel group Expedia on numerous tasks to improve their online presence. We carried out the work for them diligently and saw exceptional results that we are proud to showcase here.
Find out more about the services offered by FireCask, including WordPress development in Manchester.
The brief we were given included organising Expedia’s online assets more efficiently. Expedia’s marketing activities within EMEA were huge, and ensuring independent online assets were efficient became a larger task as activity grew.
At FireCask, we were given the task of not only organising these assets more efficiently but ensuring that future independent online assets are organised in the same way, especially those built within WordPress.
The work we carried out had a huge impact on Expedia’s domain assets functionality and overall efficiency across a number of content hubs and microsites. Our work saw us achieve our desired results for their website and enabled us to continue working with them once our initial work was completed. We were initially aiming to merge several European content assets into one overall large network. Once this had been achieved, more sites were added into our remit to manage together. The objective for Expedia was to ensure that as many sites as possible were managed under one network, as well as anything new that needed to be built.
The assets that we hosted and maintained for Expedia included a site called ‘Surprise Trips’, which booked a holiday without sharing details until the last minute. We also created the theme for 7 regions in EMEA and built a microsite for Edinburgh Festivals. We managed all these assets alongside regularly maintaining and hosting Expedia’s additional agency works.
The results we saw from our work include 937 GIT commits and the removal of 35,978 lines of code bloat. This saw page speeds increase for the online assets and resulted in us creating 12 different Expedia assets, which we continue to maintain today.
To see the results of the work we have completed with numerous other companies, view our case studies page.
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