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Expedia

Inspiring users to make their next booking with Expedia, because Where You Book Matters.

Brief

Expedia’s marketing activities within EMEA are huge, and ensuring independent online assets were efficient was becoming a larger task as activity grew. We were given the task to not only organise these assets in a more efficient manner but to also ensure that any future independent online assets, particularly when built-in WordPress, are done so in the best way possible.

Expedia Blogs 1
Expedia Blogs 2

Summary

Initially, our aim was to merge a number of European owned blogger assets into one large network. Once this was completed, more sites were added into our remit to build and manage. The objective for Expedia was to ensure that as many sites as possible were managed under one roof as well as managing anything new that needed to be built or accommodated.

Results

The work carried out resulted in a total of 937 GIT commits and we removed 35,978 lines of code bloat. These increased page speed for their online assets. We ended up building 12 different Expedia assets which we still maintain on a monthly basis.

Expedia Blogs 3

Our client testimonials

Expedia Testimonial

Expedia has been working with FireCask for over a year now and have worked with Alex and Rhys on many different projects. Not only have they been proactive with everything we’ve worked together on, but their creativity and knowledge of Search has definitely enhanced our projects and helped steer more people into the main Expedia sites throughout Europe.
- David Tutin, Senior SEO Specialist

Want to work with us on something amazing?

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0161 222 8655

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