Building and maintaining
different Expedia assets
Expedia’s marketing activities within EMEA are huge, and ensuring independent online assets were efficient was becoming a larger task as activity grew.
FireCask was given the task to not only organise this in a more efficient manner, but also ensure that any future independent online asset, particularly when built in WordPress, was done so in the best way possible.
Aims & Objectives
Initially our aim was to merge a number of European owned blogger assets into one large network. Once this was completed, more sites were added into our remit to build and manage.
The objective for Expedia is to ensure that as many sites as possible were managed under one roof as well as managing anything new that needed to be built or accommodated.
lines of code bloat removed
Expedia has been working with FireCask for over a year now and have worked with Alex and Rhys on many different projects. Not only have they been proactive with everything we’ve worked together on, but their creativity and knowledge of Search has definitely enhanced our projects and helped steer more people into the main Expedia sites throughout Europe.
David Tutin - Senior SEO Specialist, Expedia