Represent

Brief

FireCask was approached to manage Represent Clothing’s PPC and Google Shopping accounts. We were tasked with improving their ROI on their paid media which meant taking a look at how their current campaign was running and strategising so we could improve it. Therefore, as part of the process we audited and optimised their UK, EU and US accounts and set up remarketing campaigns and display ads. All of this had the goal to improve sales for Represent Clothing. 

If you are looking to work with an ecommerce PPC agency, learn more about our paid media marketing services here.

Services Provided

• Ecommerce PPC management  
• Google Shopping account management 
• Paid media optimisation and management

Summary

When FireCask optimised Represent Clothing’s PPC strategy, we saw a great increase in online sales and presence on a monthly basis.

After we carried out our newly optimised PPC campaign we saw clicks increase by 138% and sales increased by a really significant 469%. Due to this jump in sales, revenue for Represent Clothing increased by 356% which is really positive. 

In 2018, when we initially began our work with Represent Clothing, the Return on Investment (ROI) was measured at 201% in 2018. In 2019 when FireCask had worked on the PPC campaign, the ROI had improved to 1,119%. These are some incredible results which show the success of the paid media campaign.

As you can see, our PPC strategy had some great results for Represent Clothing. If you are looking to improve your ROI when it comes to paid media, FireCask can help.