Accelerate Places

Brief

Accelerate Places have a growing network of dedicated co-working spaces based in London, Manchester and Nottingham.

Working with the team at Accelerate Places, a brand new website design and tone of voice was developed. All this was done in time for the launch and opening of their latest co-working space in Manchester. The refreshed look and feel heralded a new start for the brand.

Summary

Moving away from their existing CMS onto the WordPress platform meant that the website was easier for the in-house team to update.

The optimised content and new tone of voice better explained and displayed the benefits of choosing one of Accelerate Places’ amazing co-working spaces.

We also rolled out a Pay Per Click (PPC) advertising campaign which worked towards promoting their office spaces using location-based targeting.

Paid social media campaigns were also implemented to generate highly targeted leads and drive traffic to the website. We used organic social media management to build engagement on their social accounts and create an online community for businesses currently situated in or interested in co-working spaces.

Results

The final result was a clean and modern site that perfectly represented Accelerate Places’ new branding and tone. The design parallels the contemporary feel of the Accelerate Places co-working spaces and the migration to WordPress has made the CMS easier to use and customise. As a result of these changes, Accelerate Places saw a 46% increase in new visits and a 2400% increase in leads generated from social channels. There was also a 77% uplift in traffic from social media sources and movement to page 1 positions for 75% of target keywords.