iCount

Brief

iCount provides a current account with prepaid Mastercard® aimed at a financially savvy audience, looking to manage their money more effectively. For their brand awareness strategy, lead generation was at the centre of the project. 

To improve strategy we ran a time-sensitive campaign in January. At a point when festive finances are dwindling and many start thinking about their budgets, we worked towards January payday to improve brand awareness.

Summary

The team at FireCask worked collaboratively on the project during January’s 5-week month. The leading idea for the brand awareness strategy was for iCount to put a positive spin on January and the blues that traditionally come along with it.

After our Christmas campaign was conceptualised, our design team got to work building a landing page that invited entrants to guess the combined cost of various Christmas presents. These presents appeared under iCount’s tree via a dedicated landing page which was designed by FireCask.

Our Digital Outreach and PR team also worked with iCount to pitch features relating to the competition. These were pitched to relevant publications who were more than happy to share this targeted campaign with their readers and most importantly, link directly to the dedicated campaign landing page.

As part of the brand awareness campaign, paid social media advertising was an essential part of the promotion process. This paid advertising campaign, combined with organic social media management and ongoing content marketing helped to trigger leads and led to subsequent referral traffic to the iCount site.

The brand awareness campaign for iCount achieved 6 high-quality promotional placements and the campaign had 1,477 social engagements. Our combined promotions resulted in 3,004 page visits, 848 leads and a 41% conversion rate. With such great results, iCount were more than happy with the services FireCask provided. We can help you with your brand awareness campaign too if you get in touch with us today.