Brief

icount provide a current account with prepaid Mastercard® aimed at a financially savvy audience, looking to manage their money more effectively.

Guided by the need for leads, this time sensitive campaign ran at a time when festive finances were dwindling and the race to January’s payday was on!

41%

conversion rate

6

promotional
placements

3004

page visits

848

leads generated

1,477

social engagements

Summary

January’s 5-week month was the inspiration behind the competition alongside the suggestion that icount could put positive spin on January, and the blues that traditionally come with along with it.

Our Christmas campaign was conceptualised, inviting entrants to guess the combined cost cost of various Christmas presents under icount’s tree via a dedicated landing page.

Paid social media advertising was an essential part of the promotion process. This paid advertising campaign, combined with organic social management and ongoing content marketing based outreach, helped to trigger leads and led to subsequent referral traffic to the icount site.

Features relating to the competition were pitched to relevant publications, who were more than happy to share this targeted campaign with their readers and most importantly, link directly to the dedicated campaign landing page.