Actionable Bullet Points from BrightonSEO
Malcolm Coles: How I earned loads of Links by ignoring SEO
- Lemonly - infographics, keep mobile in mind and try to make infographics responsive as readership is still very large on mobile devices.
- Headlines - should be aiming to get people to read worthwhile, educative content
- Dumbing-down that won't last - need a more long-term vision for content production
- People don't share profanity so try to exclude from titles or structured data.
- AB testing headlines - this is something you can do to see if the title is better for shareability. Also experiment with social structured data.
- Most Facebook users browse on their mobile so ensure any shareable content is going to be viewed well on them.
- "Newsjacking" - Wayne Rooney salary calculator as an example - almost forces a link if users have to see it to understand the story
- The importance of collaboration - most affirmed generation in history
Pete Handley's SEO audit checklist
Although the slides do cover most, here's some more notes... (also, Pete is awesome)
- Canonical tags - trailing slashes may be an issue so make sure they're covering all possible dupe content issues
- Optimise - mapping keywords to pages is something you should do and be on top of.
- Sitemaps - use different Sitemaps for measuring indexation levels on different areas of the site. Here you'll be able to knuckle down any indexation issues on a section/page level much easier.
- Alt tagging - not used as much but ensure you do it, as well as making relevant filenames
- HREF Lang - it's a complex process. Having an XML sitemap over inline tagging makes life easier
Adrian Durow - Think Eyes... Not Keywords
- Authorship markup won't necessarily work, but more authors on a page tend to increase residual trust
- Domain names do make a difference for authority
- Naturally attracted attention - sales worthy language - review and number language, eg "3 reasons etc"