Case study

The Fed

Charity & Non-profit

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Overview

Read how FireCask won a rigorous tender process managed by Beaverbrooks to rebuild and redesign The FED's website, a Manchester based charity.

Industry: Charity & Non-profit
Services: DevelopmentDesign

Brief:

FireCask won a rigorous tender process managed by Beaverbrooks to overhaul their site. FireCask migrated old content as well as creating and adapting new functionality from their dated WordPress installation.

The Fed’s website on a laptop, with its services menu open

The Fed’s fundraiser pages on a laptop

Action Plan:

Built custom WordPress website for Heathlands Village and The Fed
Fundraiser functionality with Gift Aid integration

Results:

67.9% improvement in page speed
32% decrease in bounce rate
10’s of keyword ranking improvements

A faster site, and a third fewer bouncesThe Fed after FireCask rebuilt its site, change in per cent.

Source: The Fed case study, firecask.com/case-studies/the-fed/

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