The Manc Group

Brief

FireCask was approached for WordPress website development for their site not only to increase performance and mobile accessibility, but also to improve the natural organic exposure of the domain as a whole.

FireCask was briefed on several objectives for the site, which were originally focused on web hosting and maintenance. Due to our WordPress website development services, we were tasked with helping with a few objectives. These included improving website speed, mobile compatibility and organic exposure.

Services Provided

As well as the overall plan to improve speed, mobile compatibility and organic exposure, there were also some key objectives for the project:

• Improve the site’s speed by migrating from an old WordPress theme
• Expand display advertising for the site
• Provide a separate corporate site using UX and UI

FireCask helped provide all of these services for The Manc Group on a very tight deadline. If you are looking to work with an efficient WordPress website development team, contact FireCask today.

Summary

When first approaching the project, The Manc Group domain used AWS, which had been using significantly more resources than it needed to. This meant the domain was using more resources than it needed on an old WordPress theme. 

We also had the task of expanding the site’s display advertising opportunities.

We also had to provide a separate site for The Manc Group’s corporate site. This site was heavily focused on UX and UI and had an extremely tight schedule of just three weeks.

Being able to provide ideas with creative freedom meant that the build itself was fluid and delivered ahead of schedule. We worked closely with all decision makers within The Manc Group in order to develop a more developed WordPress website and improve our service offering.

As a result, themanc.com loads faster, has a better user experience and has shown immediate improvement on organic domain authority. It has also become more attractive to potential advertisers.