Reed Commercial

Brief

After we gained a better understanding of the work needed for their site, Reed Commercial tasked FireCask with helping to improve their visibility within search engines. 

Our initial aim was to build up rankings for key franchises that were listed on their website, with the objective to drive enquiries through the website on the specific franchise contact forms. 

FireCask had initially built the Reed recruiter website, and after seeing the quality of the work produced, we were invited to pitch for the company’s SEO project. 

Action Plan

We pride ourselves on our expert vision, with creative marketing as a key service provided by our dedicated team. As an agency with expertise in different areas of marketing, we intended to generate a creative website for Reed Commercial, using unique and bespoke website functionality. 

Our experienced team also ensured that they offered effective and reliable brand and design consulting services to Reed UK throughout their website regeneration process.

Services Provided

As we offer multiple services, with content marketing being one of our primary offerings, we found it was an exciting challenge to curate and market creative content for Reed UK’s site. We made sure that the content we produced would reach a larger and more varied audience. Topics we targeted were trending, such as remote working, franchise partnerships and women in business. 

Everything we produced for external publications was topical, informative and detailed, and we made sure the content fitted within outreach and PR audiences. We did this by conducting research about individuals who work from home and used this data to inform our approach to PR content.

Results

The work we produced for Reed UK generated amazing results. Thanks to the marketing and development efforts of our team, within 6 months Reed Commercial saw an increase in several areas within their business. These include:

• A 250% increase in organic traffic 
• A 12% bounce rate improvement 
• A 19.6% increase in conversion rates 

If you’d like to know the results of the work we’ve carried out with other companies and clients, take a look at our case studies page.