44%

organic traffic
increase

19.6%

increase in
conversion rate

Brief

Reed Commercial tasked FireCask with improving their visibility within key search engines by obtaining higher rankings with a range of competitive franchise related keywords, with the aim of driving enquiries via the website.

The initial aim was to build up rankings for key franchises that were listed on the website with the objective to drive enquiries through the website on the specific franchise contact forms. FireCask had initially built the Reed Commercial website and after seeing the quality of the work produced, FireCask were invited to pitch for the SEO project.

Summary

We produced and marketed content for Reed Commercial covering topics such as working from home, women in business and franchise partnerships.

This content was in-depth, relevant and informative whilst going beyond a block of words. Content also needed to be of use/interest to the audience of external publications we outreach to. As one example, we conducted a piece of research focusing on individuals who work from home.

Results

Within 6 months we helped Reed Commercial evolve from being a lesser known entity online to being one of the most sought after website’s in their vertical.

250%

organic traffic
increase

12%

bounce rate
improvement