94%

organic
conversion
increase

Brief

“Storebox self-storage wanted to increase their reach in their specific locations and provide the best value in self-storage solutions.”

Storebox offer safe and secure storage solutions for both businesses and personal customers across the UK. With ever expanding locations, Storebox already provide storage solutions in Cambridge, Hornsey, Manchester, Barking, Croydon, Brent Cross and London City Airport. With their 24/7 storage units, Storebox are paving the way for affordable and convenient storage solutions.

To increase the online visibility of the Storebox brand by targeting their specific locations and driving quality traffic back to the site.

The initial objective for Storebox was to increase the brand visibility within their site locations and increase the traffic from both paid and organic search.

Summary

A monthly, location focused strategy was used to boost brand visibility in each site location in the UK. With creative content, SEO and paid search all working together to boost rankings.

We worked closely with Storebox, keeping up to date with their own monthly business goals, and creating our creative content accordingly.

Increasing the quality of traffic landing on the site through organic and paid channels, and to increase site conversions and goal completions.

Results

Campaign & KPI’s were 12 month’s long, these stats are based on the first 6 months of the campaign compared to the previous 6 months.

74%

increase in
conversion rate

63%

decrease in PPC
cost per conversion

Client Testimonial

We started working with Firecask in early 2016 and they have done a great job in helping our digital marketing ‘grow up’. As a small company that is experiencing solid growth we needed to professionally develop and execute our marketing strategy but were not in a position to do this in-house. Firecask have been the perfect solution for us by taking a real ‘owners’ view of our marketing and helping drive sales to our new sites. Would definitely recommend them.

Michael Conway - Director, Storebox

See other case studies