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Peadig – now part of FireCask

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What happened to Peadig?

Peadig was born during Alex Moss’ days of freelance SEO, during which he built Peadig at the same time as FireCask. Peadig was a separate brand where our WordPress products – including the Peadig WordPress theme development framework – and several WordPress plugins, were hosted.

We eventually made the decision to discontinue the Peadig framework. It continues to power numerous sites, but keeping this maintained is not something we have planned into our future timeline. The framework is no longer for sale, and will no longer be supported. However, Alex still maintains all of Peadig’s WordPress plugins to ensure compatibility with current versions.

As we have been growing the FireCask offering, we have found less of a requirement and dependency on one single framework. Instead, we now build all WordPress themes from scratch so that they can perform to the best of their ability.

Who is FireCask?

Run by Alex and Anna Moss, FireCask is a full-service digital marketing agency in Manchester, working with businesses all over the world to offer the very best design, development and marketing expertise.

Our recipe for success is built on the foundation of web design and development (with specific skills in WordPress development) combined with digital marketing services, including SEO, paid media and social media amplification.

These six elements underpin everything that we do here at FireCask – whether you to bring your business online, improve your rankings, turn website visitors into repeat customers or make your social media feeds more engaging, we’re here to support and guide you.

Website Development – What do we do?

At FireCask, we cater for every stage of website development, from branding and design to hosting, maintenance and added security layers.

WordPress custom theme development

We build cutting-edge, custom websites for all sized businesses using WordPress – the most popular open-source CMS out there that powers many of the websites visited every day.

Our WordPress theme development team can build websites of all complexities, whether you’re a consultant looking for a simple website or an e-commerce retailer looking for more complex developments, themes and plugins.

Branding and design

Our website development begins with branding and design. We believe the design process should be a collaborative project between our design team and you.

First things first, our team will get to grips with your brand and what you’d like to achieve, all while exploring the habits and needs of the end-user and aligning your new website to meet them. From here, we can work with your brief to put together a cutting-edge homepage design that follows best UX, UI & design practices, before designing all other pages, utilising the same elements and aesthetic throughout for consistency.

Updating existing websites

Not only do we create new themes for brand new websites, we also work with existing themes to customise and extend their assets. Our team is experienced in working with external APIs as well as creating our own. What’s more, we can look into existing websites and offer improvements from a tech and SEO perspective with the aim of improving a site’s performance.

Laptop Mock up – The Manc
Development – WordPress – Reed – 2

Onsite SEO

Our website development work doesn’t stop once the site is built. We are a specialist SEO agency and can work with your site to optimise its search engine performance. We build complex SEO features into all of our websites, from schema markup to HREFlang tags. This helps our clients to really stand out from their competitors.

Hosting, Maintenance & Security

We provide ongoing hosting and maintenance support for all of our clients using a dedicated server based in Manchester. We take security very seriously both online and offline and we pride ourselves in keeping up-to-date with the latest security threats and vulnerabilities, taking proactive measures to combat them.

As we develop and host a large number of WordPress websites, our security team go beyond the realms of basic website security. All of our website builds include added security features, from the removal of any unnecessary bloat (such as XML-RPC) to extensive prevention of access to sensitive files (for example, files that could show elements such as server root directories, passwords and usernames).

On a server level, we also implement the following strict security measures:

  • No server access via any method to anyone other than to those who require access (reviewed quarterly)
  • No access to any server via FTP by anyone
  • SFTP access is only available for FireCask team members who absolutely need it
  • No direct code changes on any production server
  • Git version control and CI pipelines are actively used

Our additional server controls also include active IP address blocking/jailing on a case by case basis. Our hosting provider provides daily backups but we also take additional steps and perform daily backups to secure cloud storage. We can also add additional security headers to prevent potential attacks.

Development – Hosting – Beauty bay – 3
Design – UX and UI – Whattyre – 3

Want to work with us on something amazing?

Contact us today

0161 222 8655

Our client testimonials

Reed Testimonial

Working with FireCask has been excellent. Not only are they diligent, responsive and customer focussed, but they have also been proactive in making suggestions to improve our site. The site was delivered on time, for great value and the development process was easy. We had regular updates, great communication and fun throughout. I’d personally recommend them and look forward to working with Rhys and Alex again.
- Ben Sole, Project Lead - Franchising

Expedia Testimonial

Expedia has been working with FireCask for over a year now and have worked with Alex and Rhys on many different projects. Not only have they been proactive with everything we’ve worked together on, but their creativity and knowledge of Search has definitely enhanced our projects and helped steer more people into the main Expedia sites throughout Europe.
- David Tutin, Senior SEO Specialist

123-Reg Testimonial

When we knew we were ready to re-focus and re-launch our content offering, we knew exactly where to turn. The expertise and in-depth knowledge of WordPress shown by Alex and his team were second to none and that was important in making sure we went beyond more than just a change of theme.
- Tim Fuell, Blog Editor

Amy Winehouse Foundation Testimonial

Alex began consulting with the Amy Winehouse Foundation just after its formation. He has been able to not only help with the Foundation's website but has also become a valuable person to liaise between the Foundation and other organisations we work with and/or support.
- Jane Winehouse, Managing Trustee

Better Bathrooms Testimonial

When looking for ways to engage our customers during our peak period, we approached the team at FireCask for expert SEO and social support. Not only did they produce a fantastic variety of onsite and social content, but they also helped to organise the whole process in order to meet our tight deadline. Their specialist skills and creative minds proved indispensable and we would happily recommend the FireCask team to businesses looking for quality SEO and content services.
- Ben Fox, Head of Digital

The Liquor Store Testimonial

We’ve had a close working relationship with FireCask for a while now and we couldn’t be happier with the results! Big thanks to the team for moving our site to WordPress - it’s exactly what we needed to take more editorial control. They took the time to understand what it is that we wanted and the finished product is a true testament to the brilliant work that they do. We also opted for the ongoing site hosting, maintenance and general support that FireCask provides, and we’ve had absolutely no issues with this service either. Looking forward to seeing what the future holds!
- Doug Waldron, Owner

Funding Circle Testimonial

FireCask delivered effortlessly on the design, build and optimisation of our WordPress platform in a friendly and timely manner. I found it a pleasure to work them and will continue to use their services.
- Jon Bishop, Director of Content & Optimisation

Alexander & Co Testimonial

We’ve experienced a doubling of traffic to our site with a similar response by telephone. FireCask’s team have also helped us with our social media and provided in-house training to staff. They are friendly and approachable, and more importantly, know what they are doing.
- Stephen Verber, Partner

Asemblr Testimonial

Alex and the team at FireCask exceeded our expectations when we underwent a rebrand. We spoke to a lot of branding agencies before we chose FireCask, and the main reason was their process and their ability to be able to understand what we wanted from the rebrand. I would not hesitate to recommend Alex and his team to anyone wanting to look at branding.
- David Lovett-Hume, CEO

Henshaws Testimonial

Henshaws are extremely pleased with Firecask's web development and customer service. Even as a smaller customer we feel very looked after and listened to. They are knowledgeable, creative, very responsive and Alex keeps his attention on his customers. I highly recommend them and Alex.
- Deirdra Barr, Head of Marketing

AXYZ Testimonial

FireCask performed a quick turnaround, redesigning and redeveloping our site, migrating our outdated CMS to WordPress all in a 10 week period. Since the launch of the site in December 2016, they have maintained the site and it has felt like they are an extended arm of AXYZ rather than an external agency. FireCask far exceeded our expectations when it came to redesign, redevelop, maintain and advise us on best practices for our site as well as their level of service.
- Robert Marshall, VP Marketing

Headspace Testimonial

Headspace have been working with FireCask since June and they have been an absolute pleasure to deal with. They offer advice, flexibility, creativity, are full of proactive ideas and their team are friendly and have knowledgeable specialists in every area. Crucially they really understand the Manchester space and enabled us to create beautiful marketing projects. I would have no hesitation in recommending them to any business.
- Jonathan Hausmann, Head of Marketing

MOMA Foods Testimonial

We’ve been working with Firecask for over a year now and don’t know where we’d be without them. They came on board at a crucial moment in the MOMA brand redesign to kick start our new website which included a brand new eCommerce function. We’ve seen consistent improvement month on month of both our search rankings and our conversion funnel. They go above and beyond to really understand the industry and keep on top of worldwide trends and insights. It’s also great to have an agency partner that is flexible and can adapt their delivery styles to suit their client’s needs.
- Andi Sumner, Marketing Manager

Orbitz International Testimonial

Alex is without doubt one of the UK's best-known experts in the field of WordPress development, having produced outstanding work for us here at Expedia Affiliate Networks - and furthermore having published some of the best plugins we use on our corporate site. I can without reservation recommend Alex and his company for any development needs you may have in the PHP/Wordpress world, on top of his undoubted expertise he is also a great guy to work with!
- Martin MacDonald, Head of SEO & Content Marketing

Smart Pension Testimonial

The team at Firecask were incredibly helpful throughout the whole process of setting up from the initial interpretation of our requirements to the final finished product and it's handover.
- Rupert Wynne, Marketing Team Leader

The Manc Group Testimonial

I highly recommend FireCask to anyone who is looking for a digital marketing and web development agency to take them to the next level.
- Sam Ridgway, Founder

Storebox Testimonial

We started working with Firecask in early 2016 and they have done a great job in helping our digital marketing 'grow up'. As a small company that is experiencing solid growth, we needed to professionally develop and execute our marketing strategy but were not in a position to do this in-house. FireCask have been the perfect solution for us by taking a real 'owners' view of our marketing and helping drive sales to our new sites. Would definitely recommend them.
- Michael Conway, Director

Morello Bookings Testimonial

Firecask is a fantastic company to work with. For anyone with limited website knowledge but needing one to do business, these guys will help by taking away all headaches…we have found the service they offer invaluable and are thanking our lucky stars we found them!
- Hannah Sanders, CEO

Minoro Data Testimonial

We came to Alex and the team at FireCask on a recommendation and were subsequently really impressed at the speed and quality of the work. The team quickly understood our requirements, utilised our multiple repositories of copy, applied their highly skilled design experience to our chosen aesthetic and came back on time and in full to deliver a great website. Communication was clear and super prompt throughout the process, it was a pleasure working with Alex, Tyla and Max. Highly recommended!
- Matt Sawyer, Co-Founder

The Case Farm Testimonial

Case Farm has been working with FireCask for over three years now. Each year they have eclipsed targets and proved their worth to our brand. Their content team, supplemented by their excellent agency-wide knowledge of search and WordPress, continues to galvanise our content strategy and significantly contribute to KPIs. We’re looking forward to continuing our working relationship with them for years to come.
- Gareth Breeze, Ecommerce Director at The Peli UK Group

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