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Category: Social Media

Infamous Social Media Marketing Mistakes and What You Can Learn From Them

We all make mistakes from time to time, however, most of these mistakes aren’t broadcasted to the masses on social media which, unfortunately, is the case for some brands. Whether it’s a simple spelling mistake or an unintended double entendre,…

May 24, 2018 | Posted by firecask-author

Changes to Facebook’s Algorithm in 2018

By Lauren Mallett - Head of Social Media Just as marketers everywhere were quietly settling back into business as usual, Mark Zuckerberg has decided to shake things up by announcing some changes to Facebook’s news feed algorithm. The change that…

January 19, 2018 | Posted by firecask-author

Social Media Masterclass

Following the success of our Introduction to Content Marketing event in January, we’re hosting another half day seminar. Due to many requests we will be running a Social Media Masterclass. We want to help you get creative and think about your social media management for 2016, how to run your campaigns whether you are a small or large business and how to tie this in with your content strategy. At the close of event, we’ll be putting on drinks to give you the chance to mingle and network with other attendees so keep your evening free! The topics that will…

March 16, 2016 | Posted by Anna Moss

Facebook Wants to Rid Your Need of Phone Numbers

Facebook is always looking for ways to progress and to make itself a central focus in communication in all our lives. We've seen it buy off large messaging app Whatsapp for a staggering $19billion, Facebook Messenger's largest competitor, as well as introducing a video call option to battle users needs for face-to face interaction. Phone numbers can be a tricky business. Now they have taken it one step further, by trying to eradicate your need for a phone number by replacing one of their worst products going. "Other folder? What other folder?" We've all been there, desperately needing to get…

October 29, 2015 | Posted by firecask-author

Facebook Named Most Effective Social Platform

EMarketer have recently released a report outlining the most effective social media platform for advertisers in terms of ROI. As expected they have crowned Facebook the most effective out of the big three. The decision was made by US Brand and Agency executives so the outcomes could be slightly different if the studies were to be done in the UK. The executives placed the platforms on a scale of A+-F scoring Facebook a B+ and Pinterest a B. So even though Facebook has been crowned the most effective, the new to advertising platform Pinterest wasn't far behind. When you set…

October 21, 2015 | Posted by firecask-author

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