Social Media Agency in Manchester

Why come to FireCask for social media marketing?

Social media marketing is one of the most powerful marketing tools available. Receiving social media marketing from FireCask will offer you a huge reach for your business. It is also an affordable way to get your brand in front of your target audience. As part of our plan, we will use social media to build community and position you as a trusted and reliable business. 

Over the last decade, social media has evolved from a casual past-time into a global phenomenon. In 2023, it was reported that an estimated 4.89 billion people were active on social media worldwide. This is a huge audience that you could be tapping into simply by publishing creative content. However, with constantly moving algorithms, it can be a tricky tool for business owners to keep on top of. Here at FireCask, we’ll help you create a robust strategy that serves the goals and objectives of your business.

The key to an effective social media strategy is to understand who your audience is, what they are looking for, and where they can be found online. We can help you narrow down exactly the types of audiences you need to be connecting with and offer content that allows you to nurture engagement and brand loyalty.

How social media marketing works

Our team of social media managers can come up with creative ideas that perfectly showcase your brand’s values and messaging. Your goal may be to build followers or create an engaged and loyal customer base. Either way, we know the best ways to connect with your audience and nurture brand-customer relationships.

Our social media management also includes:

Paid social advertising 

Paid media ads deliver excellent results and a return on investment with the right expertise. We work together with you to ensure we target the right people at the right time, and deliver trackable and measurable results.

Strategy, content and delivery

Our creative teams work in harmony to produce on-trend and unique content for social media that encourages and enables your audience to take action. See the brands we’ve worked with in the past, such as Toys for a Pound, through our case studies.

Analytics and reporting 

From the conception to the completion of a campaign, we keep up with your analytics. We frequently monitor your social media performance and activity so we can stay on top of any optimisations or ads if needed. Our reports provide you with all the information you need to know.

Why does your business need social media marketing?

Now that social media is as big as it is, it does your business no favour to hide from it. There are so many ways for people to access social media, which has become the main way for people to absorb information. Due to this, your target market is likely to be on social media channels like Facebook, Twitter, Instagram, LinkedIn and TikTok.

Here are some reasons why social media marketing is a good idea for your business:

Improved brand awareness

Nowadays, a single social media post can be seen by thousands of people at the click of a button. By investing time to schedule posts on social media, you can increase brand awareness and interact with your target audience. The more you engage with your audience, the more likely you are to extend it.

Compete with the competition

If your business isn’t active on social media, you will be giving more market share to competitors. This can lead to you being left behind. If you are able to reach the same potential audience as your competitors, you will be able to keep up. Better yet, if your competitor doesn’t use social media, this is an opportunity for you to take market share in your industry.

Create a community

Social media has become a great tool for creating communities. It gives you the perfect platform to voice your brand message and give insight into your business’s values. Additionally, if others see how strong of a community you have on social media, they are more inclined to check out your social media content.

Grow your audience

The most effective way to grow your audience in today’s world is with an effective social media strategy. It’s difficult to find any other way to reach such a large audience in such a short time. So, having a paid social agency in charge of your social media will only increase your chances of growing your audience.

How can we track the success of social media marketing?

From start to finish of a social media project, we keep up to date with your analytics. We frequently monitor your social media performance and activity. This allows us to stay on top of any optimisations that are needed. Our tailored monthly reports provide you with all the information you need, with full analysis and learnings that indicate clear next steps.

We can track your social media accounts using Semrush and Google Analytics. This allows us to take an in-depth look at information such as post impressions, new followers, unique visitors and search engine appearances. We can then use this information to create a robust strategy that serves the goals and objectives of your business. We will then continuously manage this to ensure that the strategy meets the requirements.

Our team is well versed in social media marketing and will be able to provide you with a high-quality and constantly evolving service. We guarantee that your social media pages will perform at a constantly high level that meets your goals.